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category manager beers spirits
WR Logistics
Business Development Manager
WR Logistics Cirencester, Gloucestershire
Business Development Manager - Cotswolds - Up to 45,000 An exciting opportunity has arisen for an experienced Business Development Manager to join a leading drinks distribution business covering the Cotswold region. The role is focused on developing new business opportunities within the on-trade sector, growing existing customer accounts, and delivering profitable sales growth across a broad portfolio of beers, wines, spirits, and premium brands. The successful candidate will be commercially driven, customer-focused, and confident managing relationships across pubs, bars, restaurants, hotels, and hospitality venues. You will play a key role in representing the business within your territory while supporting customers with product recommendations, promotional activity, and category development. Job type: Permenant Package Salary up to 45,000 DOE Bonus / commission structure. Company car or car allowance. Mobile phone and laptop. Pension scheme. Product training and development opportunities. Career progression within a growing drinks distribution business. Key Responsibilities Drive sales growth and achieve agreed revenue and margin targets within the assigned territory. Develop new business opportunities and secure new on-trade customer accounts. Build and maintain strong relationships with existing customers to maximise account spend and retention. Identify opportunities for category growth through upselling and cross-selling across the product portfolio. Deliver high standards of customer service and account management throughout the full customer journey. Prepare and manage customer account documentation in line with company procedures. Support effective debt management and assist with payment collection where required. Work closely with internal departments including telesales, customer service, credit control, logistics, and administration teams. Coordinate draught equipment installations and liaise with technical support teams where necessary. Advise customers on promotions, seasonal opportunities, and product ranges to help grow their businesses. Develop relationships with supplier and brand representatives operating within the territory. Promote company own-brand and exclusive product ranges. Maintain accurate customer records, sales activity, and pipeline updates using internal systems. Monitor competitor activity and market trends within the hospitality and drinks sector. Skills & Experience Previous field sales or business development experience within the drinks, FMCG, or on-trade sector. Strong understanding of the on-trade market including pubs, bars, restaurants, and hospitality venues. Proven ability to generate new business and grow existing customer accounts. Excellent relationship-building and customer service skills. Commercially aware with strong negotiation and influencing ability. Good organisational and time management skills. Confident using Microsoft Office, including Excel and CRM systems. Strong communication and presentation skills. WSET qualification or drinks industry product knowledge would be advantageous. Experience selling wines, beers, or premium drinks products preferred. Full UK driving licence required. WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs. WR is acting as an Employment Agency in relation to this vacancy.
May 21, 2026
Full time
Business Development Manager - Cotswolds - Up to 45,000 An exciting opportunity has arisen for an experienced Business Development Manager to join a leading drinks distribution business covering the Cotswold region. The role is focused on developing new business opportunities within the on-trade sector, growing existing customer accounts, and delivering profitable sales growth across a broad portfolio of beers, wines, spirits, and premium brands. The successful candidate will be commercially driven, customer-focused, and confident managing relationships across pubs, bars, restaurants, hotels, and hospitality venues. You will play a key role in representing the business within your territory while supporting customers with product recommendations, promotional activity, and category development. Job type: Permenant Package Salary up to 45,000 DOE Bonus / commission structure. Company car or car allowance. Mobile phone and laptop. Pension scheme. Product training and development opportunities. Career progression within a growing drinks distribution business. Key Responsibilities Drive sales growth and achieve agreed revenue and margin targets within the assigned territory. Develop new business opportunities and secure new on-trade customer accounts. Build and maintain strong relationships with existing customers to maximise account spend and retention. Identify opportunities for category growth through upselling and cross-selling across the product portfolio. Deliver high standards of customer service and account management throughout the full customer journey. Prepare and manage customer account documentation in line with company procedures. Support effective debt management and assist with payment collection where required. Work closely with internal departments including telesales, customer service, credit control, logistics, and administration teams. Coordinate draught equipment installations and liaise with technical support teams where necessary. Advise customers on promotions, seasonal opportunities, and product ranges to help grow their businesses. Develop relationships with supplier and brand representatives operating within the territory. Promote company own-brand and exclusive product ranges. Maintain accurate customer records, sales activity, and pipeline updates using internal systems. Monitor competitor activity and market trends within the hospitality and drinks sector. Skills & Experience Previous field sales or business development experience within the drinks, FMCG, or on-trade sector. Strong understanding of the on-trade market including pubs, bars, restaurants, and hospitality venues. Proven ability to generate new business and grow existing customer accounts. Excellent relationship-building and customer service skills. Commercially aware with strong negotiation and influencing ability. Good organisational and time management skills. Confident using Microsoft Office, including Excel and CRM systems. Strong communication and presentation skills. WSET qualification or drinks industry product knowledge would be advantageous. Experience selling wines, beers, or premium drinks products preferred. Full UK driving licence required. WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs. WR is acting as an Employment Agency in relation to this vacancy.
WR Logistics
Business Development Manager
WR Logistics
Business Development Manager (On-Trade Drinks) Cumbria Up to 50,000 Basic Salary + Company Car + Uncapped Bonus We are looking for an ambitious and commercially driven Business Development Manager to join a leading drinks wholesaler covering Cumbria and the surrounding areas. This is an exciting opportunity for someone with experience in the on-trade drinks industry or a strong hospitality management background who is passionate about building relationships, driving sales, and developing profitable accounts across pubs, bars, restaurants, hotels, and venues. The Role As Business Development Manager, you will be responsible for managing and growing a portfolio of on-trade customers while identifying and securing new business opportunities throughout the region. You will work closely with independent venues as well as larger hospitality operators, helping customers develop their drinks offering across beers, wines, spirits, and premium products. Key responsibilities include: Developing new on-trade business across Cumbria Managing and growing existing customer accounts Building strong relationships with pub, bar, restaurant, and hotel operators Advising customers on product ranges, trends, promotions, and category opportunities Delivering sales growth against agreed targets and KPIs Conducting regular customer visits and territory planning Working collaboratively with internal teams to ensure excellent customer service Keeping up to date with market trends and competitor activity About You We are keen to hear from candidates who have either: Previous field sales experience selling into the on-trade drinks sector or Hospitality management experience with strong commercial awareness and a passion for the drinks industry You will also have: Strong knowledge of alcoholic drinks including beers, wines, spirits, and premium categories Excellent relationship-building and communication skills A driven, target-focused attitude The ability to work independently and manage your own territory Strong negotiation and account management skills A full UK driving licence What's on Offer Basic salary up to 50,000 per annum Uncapped bonus structure Company car Excellent opportunities for career progression The chance to work with a respected and growing drinks wholesaler Interested? Apply now with an up to date CV to be considered for this exciting Business Development Manager opportunity. WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs. WR is acting as an Employment Agency in relation to this vacancy.
May 20, 2026
Full time
Business Development Manager (On-Trade Drinks) Cumbria Up to 50,000 Basic Salary + Company Car + Uncapped Bonus We are looking for an ambitious and commercially driven Business Development Manager to join a leading drinks wholesaler covering Cumbria and the surrounding areas. This is an exciting opportunity for someone with experience in the on-trade drinks industry or a strong hospitality management background who is passionate about building relationships, driving sales, and developing profitable accounts across pubs, bars, restaurants, hotels, and venues. The Role As Business Development Manager, you will be responsible for managing and growing a portfolio of on-trade customers while identifying and securing new business opportunities throughout the region. You will work closely with independent venues as well as larger hospitality operators, helping customers develop their drinks offering across beers, wines, spirits, and premium products. Key responsibilities include: Developing new on-trade business across Cumbria Managing and growing existing customer accounts Building strong relationships with pub, bar, restaurant, and hotel operators Advising customers on product ranges, trends, promotions, and category opportunities Delivering sales growth against agreed targets and KPIs Conducting regular customer visits and territory planning Working collaboratively with internal teams to ensure excellent customer service Keeping up to date with market trends and competitor activity About You We are keen to hear from candidates who have either: Previous field sales experience selling into the on-trade drinks sector or Hospitality management experience with strong commercial awareness and a passion for the drinks industry You will also have: Strong knowledge of alcoholic drinks including beers, wines, spirits, and premium categories Excellent relationship-building and communication skills A driven, target-focused attitude The ability to work independently and manage your own territory Strong negotiation and account management skills A full UK driving licence What's on Offer Basic salary up to 50,000 per annum Uncapped bonus structure Company car Excellent opportunities for career progression The chance to work with a respected and growing drinks wholesaler Interested? Apply now with an up to date CV to be considered for this exciting Business Development Manager opportunity. WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs. WR is acting as an Employment Agency in relation to this vacancy.

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