2 jobs found

HEAD OF ACQUISITION Up to 70k Speke, Hybrid Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Paid Acquisition. This Head of Acquisition role is a rare opportunity to take full ownership of a high performing acquisition function within a fast-growing DTC business. The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth and shaping the future of performance marketing. As Head of Acquisition you will lead strategy and execution across key paid channels. The Head of Acquisition will own performance across Meta, Google and TikTok, using data, insight and AI driven tools to deliver measurable commercial impact. This Head of Acquisition role is focused on growth, profitability and continuous optimisation. This Head of Acquisition position offers real autonomy, budget and influence. The Head of Acquisition will work closely with creative, CRM and product teams to ensure a seamless customer journey from acquisition through to retention. The Head of Paid Acquisition will also lead and develop a high performing team, setting the standard for performance and innovation. Benefits: Competitive salary of 60000 to 70000 Hybrid working model offering flexibility Clear progression within a high growth business Opportunity to own and scale a core revenue channel Collaborative and commercially focused environment High level of autonomy and decision making Sports Clubs, Running Clubs Key Responsibilities: Own paid acquisition strategy and execution across Meta, Google and TikTok Drive performance against CAC, ROAS and revenue targets Embed AI tools across creative, targeting, optimisation and reporting Manage and optimise media budgets based on performance and demand Lead creative testing frameworks in partnership with content teams Drive customer lifetime value through retargeting and lifecycle aligned strategies Own reporting across contribution margin and channel performance Work cross functionally with brand, CRM and product teams Lead, develop and challenge the acquisition team Continuously test, learn and optimise campaigns at pace Experience Needed Proven experience as a Head of Paid Acquisition or senior performance marketing role Strong background in scaling paid media across Meta and Google Experience managing significant budgets and delivering commercial results Hands on experience using AI tools within marketingStrong understanding of performance metrics including CAC, ROAS and LTV Experience building and managing creative testing frameworks Ability to work in fast paced, high growth environments Strong leadership and stakeholder management skills Commercial mindset with focus on revenue and profitability This Head of Paid Acquisition role offers the opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are a Head of Paid Acquisition looking to drive real commercial impact and scale performance, this is an excellent next step. Apply now to be considered. BH36003

Head of Marketing & Communications General Function of the Role As a member of the Senior Management Team, the Head of Marketing & Communications will lead on the development and delivery of ambitious marketing and communications plans that grow the reach, reputation and income of the Wildheart Animal Sanctuary. This role requires hands-on execution, ensuring marketing activity is creative, impactful and delivers clear return on investment, supporting visitor growth, supporter engagement and revenue generation. A key focus of the role will be significantly growing our digital presence and online audiences, building engaged communities that convert into members, donors and advocates for our work. We are a fast-paced and innovative organisation and are looking for someone who enjoys exploring new ideas, testing new platforms and continuously evolving how we engage audiences. Marketing activity will balance creativity and innovation with strong commercial discipline, ensuring resources are used effectively to maximise income and therefore impact for animal rescue, conservation and the charity's long-term sustainability. Success will include increased income across key lines, significant growth in Wildheart's online audiences and social media followers, increased engagement with our digital content and increased conversion rates. Key Tasks Marketing Strategy Lead an integrated marketing and communications programme that raises awareness of the sanctuary and drives engagement and support. Bring the Wildheart brand to life across all channels, ensuring consistent and compelling storytelling about our rescue animals, conservation work and impacts. Design and deliver annual and seasonal marketing plans which grow income across the sanctuary's revenue streams, including visitation, memberships, experiences, adoptions and shop sales. Identify new audiences, opportunities and partnerships that expand our reach. Identify opportunities to enhance the Charity's profile, improve efficiency, boost online conversion rates and enhance the customer experience through research backed proposals. Utilise our CRM data set to analyse customer behaviour and optimise our audience communications and advertising campaigns. At all times map strategies back to a clear ROI with sound datasets and reasoning. Digital Marketing and Audience Growth Lead a digital-first approach to marketing, placing online engagement at the centre of our strategy. Grow audiences across social media, website and email channels to build a passionate online community around the Charity. Oversee the creation of engaging digital content that showcases our animals and their rescue stories, conservation work and visitor experiences. Use insight and analytics to continually improve reach, engagement and audience growth. Lead discussions on paid and organic digital advertising strategy. Evaluate digital marketing campaigns against goals. Expand organic and paid acquisition channels, including content creation, PPC and social media. Amplifying our Voice Identify and build relationships with key media, influencers and partners to amplify our voice. Be responsive to trends that provide opportunity to increase our profile. Align campaigns with relevant national awareness days and initiatives to maximise engagement. Website and Brand Ensure the website remains engaging, up to date and optimised to promote visits, memberships and donations. Ensure all digital channels reflect the Wildheart brand and support key campaigns. Ensure that new content is landed and website is updated, optimising the online user experience and improving our conversion rates. Data and Insight Monitor marketing performance and audience trends across digital and visitor channels. Use insight to inform campaigns, improve engagement and guide future marketing activity. Report on marketing activity and performance to senior leadership. Budget and Team Management Manage the marketing budget and ensure resources are focused on the most effective activity. Track marketing performance and adjust campaigns where needed to maximise impact. Lead and develop a small marketing team and oversee agencies and contractors. Ensure marketing activities across the organisation are well coordinated and departmental initiatives are supported. Qualities Passion for wildlife conservation and the mission of The Wildheart Trust and Wildheart Animal Sanctuary. Creative thinker with a strong instinct for storytelling and audience engagement. Well organised and able to manage multiple priorities in a fast-paced environment. Collaborative leader who works effectively across teams. Skills and Abilities Digital marketing: comprehensive understanding of social media, content marketing, SEO, email marketing and campaign analytics. Communication: excellent written and verbal communication skills with strong storytelling ability. Leadership: ability to manage people, agencies and projects effectively.