National Account Executive Grocery Retail Accounts Home Based Role (travel to Midlands head office - minimum once per week and customer travel as required) A rare opportunity to join this wonderful food business that is passionate about working with customers to develop irresistible products that customers love and that enhance its profitability. Working with true foodies, this is a fabulous chance for you to take your grounding in grocery retail accounts and develop a long-term future in this role, with every opportunity to work towards a Business Unit Manager position. This varied and interesting role will give you exposure to branded and private label categories in a collaborative and supportive environment. The Role Reporting into the Senior Manager, you will support the management and growth of strategic retail accounts while helping to drive profitable sales growth across branded and own-label ranges. Key responsibilities include: -Supporting the delivery of sales plans across key grocery retail accounts -Managing and developing relationships within independent retailer and wholesale channels -Assisting with Joint Business Plans (JBPs) and customer growth strategies -Coordinating promotional activity, pricing files, forecasting, and product launches -Analysing sales performance, identifying risks and opportunities, and reporting insights to the wider commercial team -Working cross-functionally with marketing, supply chain, finance, technical, and product development teams -Supporting customer meetings, presentations, and commercial reviews About You We're looking for an ambitious and organised FMCG professional, with a passion for food coupled with strong analytical and relationship-building skills. You will ideally have: -Experience within FMCG sales, account support, category, or commercial roles -Exposure to the UK grocery retail sector (Tesco and/or Waitrose experience advantageous) -Strong Excel and reporting skills with the ability to interpret commercial data -Excellent communication and stakeholder management abilities -A proactive approach and the ability to thrive in a fast-paced environment -Strong organisational skills with excellent attention to detail -A genuine passion for food and consumer trends What's on Offer -Salary guide: 40,000 - 45,000 (depending on experience) -Car allowance / car. -25 days holiday + bank holidays -Uncapped bonus -Pension scheme -Private Medical Healthcare -Home-based contract with travel to site at least once a week, and to customers as / when necessary. -Some international travel. -Excellent opportunities for career development As you know over here at Zest we like to do things properly and always want to keep you, the candidate in the loop. Applying to this 'one of a kind' role you give Zest permission to hold your information. If you want to know more about how Zest look after your personal information please visit our privacy policy on the website (url removed)
May 19, 2026
Full time
National Account Executive Grocery Retail Accounts Home Based Role (travel to Midlands head office - minimum once per week and customer travel as required) A rare opportunity to join this wonderful food business that is passionate about working with customers to develop irresistible products that customers love and that enhance its profitability. Working with true foodies, this is a fabulous chance for you to take your grounding in grocery retail accounts and develop a long-term future in this role, with every opportunity to work towards a Business Unit Manager position. This varied and interesting role will give you exposure to branded and private label categories in a collaborative and supportive environment. The Role Reporting into the Senior Manager, you will support the management and growth of strategic retail accounts while helping to drive profitable sales growth across branded and own-label ranges. Key responsibilities include: -Supporting the delivery of sales plans across key grocery retail accounts -Managing and developing relationships within independent retailer and wholesale channels -Assisting with Joint Business Plans (JBPs) and customer growth strategies -Coordinating promotional activity, pricing files, forecasting, and product launches -Analysing sales performance, identifying risks and opportunities, and reporting insights to the wider commercial team -Working cross-functionally with marketing, supply chain, finance, technical, and product development teams -Supporting customer meetings, presentations, and commercial reviews About You We're looking for an ambitious and organised FMCG professional, with a passion for food coupled with strong analytical and relationship-building skills. You will ideally have: -Experience within FMCG sales, account support, category, or commercial roles -Exposure to the UK grocery retail sector (Tesco and/or Waitrose experience advantageous) -Strong Excel and reporting skills with the ability to interpret commercial data -Excellent communication and stakeholder management abilities -A proactive approach and the ability to thrive in a fast-paced environment -Strong organisational skills with excellent attention to detail -A genuine passion for food and consumer trends What's on Offer -Salary guide: 40,000 - 45,000 (depending on experience) -Car allowance / car. -25 days holiday + bank holidays -Uncapped bonus -Pension scheme -Private Medical Healthcare -Home-based contract with travel to site at least once a week, and to customers as / when necessary. -Some international travel. -Excellent opportunities for career development As you know over here at Zest we like to do things properly and always want to keep you, the candidate in the loop. Applying to this 'one of a kind' role you give Zest permission to hold your information. If you want to know more about how Zest look after your personal information please visit our privacy policy on the website (url removed)
The Collective Network Limited
Ramsey, Cambridgeshire
Senior Commercial Manager Fresh Food / FMCG I'm working on a brilliant opportunity for a commercially strong Senior National Account Manager / Commercial Manager to join a major player within the fresh food sector. This is a genuinely broad role with ownership of a key grocery retail account, giving someone the chance to influence: Commercial strategy Forecasting & planning Promotions & pricing Retailer relationships Cross-functional delivery Growth plans across a fast-moving category The business itself is well-established, highly respected within the industry, and operates at significant scale across the UK and internationally. They're looking for someone who: Has experience managing major grocery retail accounts Understands the pace and complexity of short shelf-life FMCG Can build strong retailer relationships whilst still being commercially sharp Is comfortable working closely with operational and supply chain teams Wants a role with genuine ownership and visibility internally Produce experience would be beneficial, but the client is also open to strong commercial candidates from other fast-paced FMCG categories. This role would suit: Senior NAMs ready for a step up Existing Commercial Managers looking for a bigger platform Strong grocery-facing FMCG operators wanting more ownership Drop me a message directly for a confidential conversation.
May 18, 2026
Full time
Senior Commercial Manager Fresh Food / FMCG I'm working on a brilliant opportunity for a commercially strong Senior National Account Manager / Commercial Manager to join a major player within the fresh food sector. This is a genuinely broad role with ownership of a key grocery retail account, giving someone the chance to influence: Commercial strategy Forecasting & planning Promotions & pricing Retailer relationships Cross-functional delivery Growth plans across a fast-moving category The business itself is well-established, highly respected within the industry, and operates at significant scale across the UK and internationally. They're looking for someone who: Has experience managing major grocery retail accounts Understands the pace and complexity of short shelf-life FMCG Can build strong retailer relationships whilst still being commercially sharp Is comfortable working closely with operational and supply chain teams Wants a role with genuine ownership and visibility internally Produce experience would be beneficial, but the client is also open to strong commercial candidates from other fast-paced FMCG categories. This role would suit: Senior NAMs ready for a step up Existing Commercial Managers looking for a bigger platform Strong grocery-facing FMCG operators wanting more ownership Drop me a message directly for a confidential conversation.
National Account Manager Co-op & High Street The Opportunity We re looking for an experienced National Account Manager to take ownership of key grocery and high street retail accounts within a fast-paced FMCG environment. This role will play a key part in delivering ambitious growth plans, building strong customer relationships and driving commercially effective Joint Business Plans across a branded portfolio. You ll work cross-functionally with internal teams including Category, Demand Planning, Finance and Marketing, while acting as a trusted commercial partner to your customers. Key Responsibilities Deliver against sales, profitability and market share targets across key retail accounts Effectively manage trade investment, making commercially sound recommendations to improve ROI Support the launch and ongoing management of new products, brands and categories Lead cost price increase discussions in line with business requirements Build and deliver customer Joint Business Plans aligned to wider company objectives Create commercially viable, insight-led plans that drive growth and strengthen customer partnerships Analyse performance and adapt plans where required to maximise results Build detailed bottom-up forecasts at SKU level and manage full account P&Ls Ensure plans are delivered within retailer timelines and internal sign-off processes Deliver distribution targets for new product launches and support wider category growth initiatives Partner closely with Category teams to deliver insight-led recommendations and become a trusted category partner Ensure promotional activity aligns with wider commercial strategy while challenging where appropriate Maintain strong forecasting accuracy and effectively manage risks and opportunities Lead regular forecasting and demand planning reviews with internal stakeholders Build strong relationships across buying, finance, supply chain and shopper marketing functions Develop and manage effective customer contact strategies Establish trusted partnerships with key commercial stakeholders Challenge constructively while maintaining strong working relationships Respond quickly and effectively to customer needs and issues Share best practice internally and contribute positively to wider team success About You Proven experience operating at National Account Manager level within FMCG Strong experience developing and managing Joint Business Plans Excellent commercial and numerical capability Strong relationship-building and communication skills Proactive, organised and solutions-focused Comfortable influencing cross-functionally across multiple teams Able to thrive in a fast-paced, entrepreneurial environment Resilient mindset with a strong focus on delivering results Passionate about brands, customers and driving growth Apply now or email (url removed) The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
May 14, 2026
Full time
National Account Manager Co-op & High Street The Opportunity We re looking for an experienced National Account Manager to take ownership of key grocery and high street retail accounts within a fast-paced FMCG environment. This role will play a key part in delivering ambitious growth plans, building strong customer relationships and driving commercially effective Joint Business Plans across a branded portfolio. You ll work cross-functionally with internal teams including Category, Demand Planning, Finance and Marketing, while acting as a trusted commercial partner to your customers. Key Responsibilities Deliver against sales, profitability and market share targets across key retail accounts Effectively manage trade investment, making commercially sound recommendations to improve ROI Support the launch and ongoing management of new products, brands and categories Lead cost price increase discussions in line with business requirements Build and deliver customer Joint Business Plans aligned to wider company objectives Create commercially viable, insight-led plans that drive growth and strengthen customer partnerships Analyse performance and adapt plans where required to maximise results Build detailed bottom-up forecasts at SKU level and manage full account P&Ls Ensure plans are delivered within retailer timelines and internal sign-off processes Deliver distribution targets for new product launches and support wider category growth initiatives Partner closely with Category teams to deliver insight-led recommendations and become a trusted category partner Ensure promotional activity aligns with wider commercial strategy while challenging where appropriate Maintain strong forecasting accuracy and effectively manage risks and opportunities Lead regular forecasting and demand planning reviews with internal stakeholders Build strong relationships across buying, finance, supply chain and shopper marketing functions Develop and manage effective customer contact strategies Establish trusted partnerships with key commercial stakeholders Challenge constructively while maintaining strong working relationships Respond quickly and effectively to customer needs and issues Share best practice internally and contribute positively to wider team success About You Proven experience operating at National Account Manager level within FMCG Strong experience developing and managing Joint Business Plans Excellent commercial and numerical capability Strong relationship-building and communication skills Proactive, organised and solutions-focused Comfortable influencing cross-functionally across multiple teams Able to thrive in a fast-paced, entrepreneurial environment Resilient mindset with a strong focus on delivering results Passionate about brands, customers and driving growth Apply now or email (url removed) The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
About The Role We're looking for Buying Managers across a number of our categories. The Buying Manager will work in planning, sourcing, selecting and negotiating a commercial and competitively priced product range across all channels, whilst maximising sales and margin for the department. Our commercial teams decide what we sell and at what price. We source great products for our customers and negotiate deals with suppliers. And we look for the best local produce, tracking down products around the world to meet constantly changing tastes. Own brands. Value brands. Global brands. We take great pride in them all. You'll help to deliver exceptional, customer-led ranges which drive sales and margin across a specific category. You will build on the capability of our Buying team by engaging with different teams across the business to translate customer buying insights into competitive customer propositions, ensuring quality and value. Some of your responsibilities will include: Developing and delivering the category plan for a high spend, complex area Driving sales and profit through acting on our customer insight to deliver the right range and customer proposition Delivery of margin targets through negotiation and robust supplier plans Delivering our supplier promises (12 point charter) through continuously improving Supplier relationships and engagement with detailed supplier knowledge and regular supplier visits Using your market understanding of the category, including competitor insight to develop compelling category strategies Actively support and promote the high performance culture of the Buying team, including the support of personal and professional growth to encourage colleagues to be the best they can be Helping to deliver a great customer experience - helping them to buy Operating in full compliance with the Grocery Suppliers Code of Practice (GSCOP) This role is based at our fantastic head office in Bradford. Boasting an on-site restaurant, coffee shop, convenience and sample store, prayer room, free parking and regular company-wide events and promotions. Ideally, applicants will live within a reasonable distance of our office. We've built an incredibly diverse business, and we're working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we're looking for someone who has: Track record as a Buying Manager/Senior Buyer/Senior Trader in a similar environment A proven negotiator Proven experience of delivering category strategies in a complex, competitive market A strong customer centricity with a track record of putting the customer first Ability to work at pace, in a fast and flexible environment with drive, energy and enthusiasm Significant commercial understanding with an excellent analytical, problem-solving and decision making background Experience of building relationships at all levels to drive commercial benefits Experience of implementing and driving unified strategies in a complex business environment About The Team At Morrisons, we're the single biggest food manufacturer in the UK, and the only retailer to operate our own processing sites. Which means we're not just responsible for keeping our shelves stocked - we need to stock our manufacturing sites, too. As a true one-of-a-kind business, we curate, arrange and buy everything from raw materials like flour and meat to the products our customers pop in for every day. We negotiate prices and make sure we're able to sell as much as we can. We look at product packaging and quality to help us decide where products will sit in our stores. And when you remember that each category is worth a percentage of our overall £12billion turnover from supermarket sales alone, the impact of each buying team is huge. We work in embedded business teams, so our Buyers sit with their supply chain, finance and technical counterparts, working alongside each other to make decisions and take action quickly. We even have joint targets so that we're unified in our mission to serve our customers. About The Company 15% colleague discount in our stores and online, plus 10% for two friends/family members Car allowance Annual bonus scheme Generous holiday entitlement Company pension contributions Private healthcare Perks with over 850 retailers We're Foodmakers and Shopkeepers and together, we make Morrisons. We're the only UK retailer with our own manufacturing business spread across 18 sites, not to mention nearly 500 stores, we've lots of opportunities for you to play your part. So, whether you want to make the freshest food, sell it, or join us in our head office, we'd love to meet you
Oct 06, 2025
Full time
About The Role We're looking for Buying Managers across a number of our categories. The Buying Manager will work in planning, sourcing, selecting and negotiating a commercial and competitively priced product range across all channels, whilst maximising sales and margin for the department. Our commercial teams decide what we sell and at what price. We source great products for our customers and negotiate deals with suppliers. And we look for the best local produce, tracking down products around the world to meet constantly changing tastes. Own brands. Value brands. Global brands. We take great pride in them all. You'll help to deliver exceptional, customer-led ranges which drive sales and margin across a specific category. You will build on the capability of our Buying team by engaging with different teams across the business to translate customer buying insights into competitive customer propositions, ensuring quality and value. Some of your responsibilities will include: Developing and delivering the category plan for a high spend, complex area Driving sales and profit through acting on our customer insight to deliver the right range and customer proposition Delivery of margin targets through negotiation and robust supplier plans Delivering our supplier promises (12 point charter) through continuously improving Supplier relationships and engagement with detailed supplier knowledge and regular supplier visits Using your market understanding of the category, including competitor insight to develop compelling category strategies Actively support and promote the high performance culture of the Buying team, including the support of personal and professional growth to encourage colleagues to be the best they can be Helping to deliver a great customer experience - helping them to buy Operating in full compliance with the Grocery Suppliers Code of Practice (GSCOP) This role is based at our fantastic head office in Bradford. Boasting an on-site restaurant, coffee shop, convenience and sample store, prayer room, free parking and regular company-wide events and promotions. Ideally, applicants will live within a reasonable distance of our office. We've built an incredibly diverse business, and we're working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we're looking for someone who has: Track record as a Buying Manager/Senior Buyer/Senior Trader in a similar environment A proven negotiator Proven experience of delivering category strategies in a complex, competitive market A strong customer centricity with a track record of putting the customer first Ability to work at pace, in a fast and flexible environment with drive, energy and enthusiasm Significant commercial understanding with an excellent analytical, problem-solving and decision making background Experience of building relationships at all levels to drive commercial benefits Experience of implementing and driving unified strategies in a complex business environment About The Team At Morrisons, we're the single biggest food manufacturer in the UK, and the only retailer to operate our own processing sites. Which means we're not just responsible for keeping our shelves stocked - we need to stock our manufacturing sites, too. As a true one-of-a-kind business, we curate, arrange and buy everything from raw materials like flour and meat to the products our customers pop in for every day. We negotiate prices and make sure we're able to sell as much as we can. We look at product packaging and quality to help us decide where products will sit in our stores. And when you remember that each category is worth a percentage of our overall £12billion turnover from supermarket sales alone, the impact of each buying team is huge. We work in embedded business teams, so our Buyers sit with their supply chain, finance and technical counterparts, working alongside each other to make decisions and take action quickly. We even have joint targets so that we're unified in our mission to serve our customers. About The Company 15% colleague discount in our stores and online, plus 10% for two friends/family members Car allowance Annual bonus scheme Generous holiday entitlement Company pension contributions Private healthcare Perks with over 850 retailers We're Foodmakers and Shopkeepers and together, we make Morrisons. We're the only UK retailer with our own manufacturing business spread across 18 sites, not to mention nearly 500 stores, we've lots of opportunities for you to play your part. So, whether you want to make the freshest food, sell it, or join us in our head office, we'd love to meet you
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Oct 04, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Commercial Manager Location: Colmore Row Head Office, Birmingham Working Hours: Monday - Friday, Hybrid working in the office 3 days per week Salary: Competitive + Benefits About Us Join 2 Sisters Food Group , one of the UK's largest food manufacturers, with an annual turnover exceeding £3 billion and approximately 13,000 employees across 16 sites. We have a strong presence in poultry, chilled, and bakery food categories. We are committed to delivering high-quality products to the British public and our retail and food service customers, including major retailers like Aldi, Asda, Co-op, KFC, Lidl, Marks & Spencer, Morrison's, Sainsbury's, Tesco, and Waitrose. About the Role We're looking for a Commercial Manager to join our high-performing team managing one of our most strategic accounts -Aldi. You will take full ownership of the turkey product category along with added value lines. This is a brilliant opportunity to step into a fast-paced, high-impact role within a business that truly values commercial ownership, personal accountability, and career progression. Key Responsibilities Lead the day-to-day management of the Aldi Turkey category, ensuring exceptional service, product availability, and communication with all key stakeholders Oversee the full lifecycle of new product development - from planning and timelines to launch - ensuring all stakeholders are aligned and critical paths are managed Contribute to budget setting, forecasting, and category planning alongside wider commercial and operational teams Act as the key liaison between our business, the sites, and Aldi - building trusted relationships that support long-term growth and success About You You're an experienced commercial professional who has strong customer relationship management skills. You're ready to join a business where you can make a real impact, develop your career, and be part of a team that thrives on driving results. Key Skills Proven account management experience Comfortable managing senior stakeholders and internal cross-functional teams A relationship-builder with strong influencing skills Proactive, detail-oriented, and solutions-focused Resilient, driven, and motivated to take ownership and deliver growth Benefits Refer a friend scheme Health Assured Employee Assistance Programme and Grocery Aid are free and confidential support services 365 days a year Boparan Restaurant Group Discount - 50% discount for friends and family. (Giraffe World Kitchen, Harry Ramsden, Ed's Easy Diner and Burger & Cocktails Cycle2Work Scheme Why Join Us? As one of the UK's largest food manufacturers, we provide ample opportunities for career growth and skill development. We emphasise promoting from within, ensuring you can build a rewarding career with us.
Oct 01, 2025
Full time
Commercial Manager Location: Colmore Row Head Office, Birmingham Working Hours: Monday - Friday, Hybrid working in the office 3 days per week Salary: Competitive + Benefits About Us Join 2 Sisters Food Group , one of the UK's largest food manufacturers, with an annual turnover exceeding £3 billion and approximately 13,000 employees across 16 sites. We have a strong presence in poultry, chilled, and bakery food categories. We are committed to delivering high-quality products to the British public and our retail and food service customers, including major retailers like Aldi, Asda, Co-op, KFC, Lidl, Marks & Spencer, Morrison's, Sainsbury's, Tesco, and Waitrose. About the Role We're looking for a Commercial Manager to join our high-performing team managing one of our most strategic accounts -Aldi. You will take full ownership of the turkey product category along with added value lines. This is a brilliant opportunity to step into a fast-paced, high-impact role within a business that truly values commercial ownership, personal accountability, and career progression. Key Responsibilities Lead the day-to-day management of the Aldi Turkey category, ensuring exceptional service, product availability, and communication with all key stakeholders Oversee the full lifecycle of new product development - from planning and timelines to launch - ensuring all stakeholders are aligned and critical paths are managed Contribute to budget setting, forecasting, and category planning alongside wider commercial and operational teams Act as the key liaison between our business, the sites, and Aldi - building trusted relationships that support long-term growth and success About You You're an experienced commercial professional who has strong customer relationship management skills. You're ready to join a business where you can make a real impact, develop your career, and be part of a team that thrives on driving results. Key Skills Proven account management experience Comfortable managing senior stakeholders and internal cross-functional teams A relationship-builder with strong influencing skills Proactive, detail-oriented, and solutions-focused Resilient, driven, and motivated to take ownership and deliver growth Benefits Refer a friend scheme Health Assured Employee Assistance Programme and Grocery Aid are free and confidential support services 365 days a year Boparan Restaurant Group Discount - 50% discount for friends and family. (Giraffe World Kitchen, Harry Ramsden, Ed's Easy Diner and Burger & Cocktails Cycle2Work Scheme Why Join Us? As one of the UK's largest food manufacturers, we provide ample opportunities for career growth and skill development. We emphasise promoting from within, ensuring you can build a rewarding career with us.
Development Manager Proud to deliver high quality products and develop a high-quality career Salary - Competitive Private Health Care 25 Days Holiday 10% Bonus Location - London 37.5 hours per week Why join us? We're constantly evolving, progressing and diversifying. And we want our people to do so too. For everyone to feel empowered, engaged and enabled. To create opportunities to move forward, climb higher and push for more. About the role. As a Development Manager you will work as an integral part of the development team at pace in a fast moving environment, by producing innovative food products - that can be mass produced without any loss of quality or taste, which reflect our customer's trends and requirements. You will provide support at all key stages from concept / ideation to handover to the Process Team ensuring a smooth transition. Role Accountabilities Business Communication: Has effective internal working relationships across key functions to ensure the delivery of the Development process activity. Leadership: Manages and supports the team to effectively deliver the development activity to the highest standard, ensuring delivery of projects through critical path management Customer: Has good overall awareness of retailer development requirements and their relevant brand standards. Has effective customer relationships. Culinary: Has the ability to present product to internal and external customers. Demonstrates culinary knowledge and expertise Category Management: Has an understanding of category management principles and the ability to apply them. Product Innovation: Has a good awareness of relevant food trends, uses all mediums to generate ideas and has the ability to funnel and prioritise. Business Knowledge: Fully understands relevant site capabilities and has an understanding of broader Group capabilities. Product Development Cycle: Manages the internal business development process ensuring product development delivers in line with customer and business expectations. Market Awareness: Has an overall awareness of relevant product ranges in the market. Monitors and benchmarks product quality and escalates issues. Pipeline Management: Responsible for ensuring all product development is clear and accurate on sector pipeline document. Behaviours: Attention to detail, fast paced, positive, dynamic, creative, tenacious, resilient, alignment to BV values. About you. 1-2 years experience from a similar FMCG role with the food industry Excellent organisational, investigative problem solving and communication skills Drive, energy and enthusiasm Previous experience of working within a results orientated team Good standard of IT skills to include power point, word and excel Customer experience People management skills Innovative Critical thinking skills Critical path management Full UK Driving licence Location dependent What you'll receive. As an equal opportunity employer, we're committed to providing a safe and rewarding environment for you to thrive in. This is why we work hard to deliver benefits and wellbeing offerings that are important to you. You'll enjoy: Life Assurance (2.5 x salary) Private medical insurance Annual Bonus Scheme 25 days holiday plus 8 bank holidays as standard (may vary by role) Staff Shop Stakeholder Pension Scheme Discount & cashback platform Personal Accident Insurance Free health check Employee Assistance Programme A range of voluntary benefits (holiday purchase scheme, additional life assurance, dental & hospital cash plans) Salary sacrifice car lease scheme Free independent mortgage advice Discounted tutoring for children Access to financial learning tools and affordable loans via your salary Free car parking - Site dependant Plus, a commitment to your wellbeing that includes emotional, physical and financial support services delivered by our fantastic team of wellbeing champions. Proud to be Bakkavor We're proud to be the market leader in the UK fresh prepared food industry. We're proud to supply meals, salads, desserts, pizza and bread to leading grocery retailers including Tesco, M&S, Sainsbury's and Waitrose. We're driven by the hard work and passion of our people and are delighted to offer a wide range of careers across our business - come and join our dedicated Bakkavor team! Find out more and apply.
Oct 01, 2025
Full time
Development Manager Proud to deliver high quality products and develop a high-quality career Salary - Competitive Private Health Care 25 Days Holiday 10% Bonus Location - London 37.5 hours per week Why join us? We're constantly evolving, progressing and diversifying. And we want our people to do so too. For everyone to feel empowered, engaged and enabled. To create opportunities to move forward, climb higher and push for more. About the role. As a Development Manager you will work as an integral part of the development team at pace in a fast moving environment, by producing innovative food products - that can be mass produced without any loss of quality or taste, which reflect our customer's trends and requirements. You will provide support at all key stages from concept / ideation to handover to the Process Team ensuring a smooth transition. Role Accountabilities Business Communication: Has effective internal working relationships across key functions to ensure the delivery of the Development process activity. Leadership: Manages and supports the team to effectively deliver the development activity to the highest standard, ensuring delivery of projects through critical path management Customer: Has good overall awareness of retailer development requirements and their relevant brand standards. Has effective customer relationships. Culinary: Has the ability to present product to internal and external customers. Demonstrates culinary knowledge and expertise Category Management: Has an understanding of category management principles and the ability to apply them. Product Innovation: Has a good awareness of relevant food trends, uses all mediums to generate ideas and has the ability to funnel and prioritise. Business Knowledge: Fully understands relevant site capabilities and has an understanding of broader Group capabilities. Product Development Cycle: Manages the internal business development process ensuring product development delivers in line with customer and business expectations. Market Awareness: Has an overall awareness of relevant product ranges in the market. Monitors and benchmarks product quality and escalates issues. Pipeline Management: Responsible for ensuring all product development is clear and accurate on sector pipeline document. Behaviours: Attention to detail, fast paced, positive, dynamic, creative, tenacious, resilient, alignment to BV values. About you. 1-2 years experience from a similar FMCG role with the food industry Excellent organisational, investigative problem solving and communication skills Drive, energy and enthusiasm Previous experience of working within a results orientated team Good standard of IT skills to include power point, word and excel Customer experience People management skills Innovative Critical thinking skills Critical path management Full UK Driving licence Location dependent What you'll receive. As an equal opportunity employer, we're committed to providing a safe and rewarding environment for you to thrive in. This is why we work hard to deliver benefits and wellbeing offerings that are important to you. You'll enjoy: Life Assurance (2.5 x salary) Private medical insurance Annual Bonus Scheme 25 days holiday plus 8 bank holidays as standard (may vary by role) Staff Shop Stakeholder Pension Scheme Discount & cashback platform Personal Accident Insurance Free health check Employee Assistance Programme A range of voluntary benefits (holiday purchase scheme, additional life assurance, dental & hospital cash plans) Salary sacrifice car lease scheme Free independent mortgage advice Discounted tutoring for children Access to financial learning tools and affordable loans via your salary Free car parking - Site dependant Plus, a commitment to your wellbeing that includes emotional, physical and financial support services delivered by our fantastic team of wellbeing champions. Proud to be Bakkavor We're proud to be the market leader in the UK fresh prepared food industry. We're proud to supply meals, salads, desserts, pizza and bread to leading grocery retailers including Tesco, M&S, Sainsbury's and Waitrose. We're driven by the hard work and passion of our people and are delighted to offer a wide range of careers across our business - come and join our dedicated Bakkavor team! Find out more and apply.
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Sushi Kitchen Manager ( night shift ) to join our Production Team based in Park Royal. The Role: The Sushi Kitchen Manager will manage the operational activities within the CPU Sushi kitchen and have full responsibility for quality, safety and cost control. These will include training and monitoring Team s performance in accordance with food quality standards and all other company policies and procedures. Key Responsibilities: Food Quality Ensure all food safety procedures are strictly followed. Relay any queries or issues related to menus, ingredients, and suppliers to the appropriate channels. Ensure all kitchen staff are trained on full menu specifications. Maintain high food quality standards in line with company specifications. Ensure portion control, recipe adherence, and presentation standards are consistently met. Regularly review all products and report any issues to the appropriate channels. Safety Ensure all team members follow health and food safety procedures. Guarantee that all products are produced in compliance with Wasabi's Health & Food Safety specifications. Ensure the sushi room fully complies with all health and safety regulations and company policies. Conduct risk assessments, report potential hazards, and take immediate action when necessary. Report any maintenance issues as soon as they are identified. Maintain up-to-date production guidelines and health and safety records. Ensure all team training is current and compliant. Attend all required trainings and meetings as requested by the company. Productivity Manage team productivity and individual performance. Meet operational productivity targets and goals. Schedule, attend, and conduct all relevant team meetings. Ensure accurate and timely dispatch of deliveries to branches, adhering to safety procedures. Stock Control Ensure the team follows recipes accurately during food production. Record waste fully and accurately. Minimise food expiry and damage to control stock loss. Report and act on any delivery issues immediately. Conduct accurate stock counts and re-counts in line with company policy. Investigate stock variances and take appropriate action. Leadership / Team Development and Training Act as a role model and promote a culture of continuous learning and development. Upskill key team members on the importance of achieving KPIs and business goals. Support trainees with relevant training materials, assign dedicated trainers, and ensure training documentation is completed. Coach and develop the team to maximize individual potential. People Ensure all employees adhere to Wasabi's uniform standards. Maintain effective communication within the team. Conduct and ensure daily briefings take place. Cascade production, people process, and business updates to the team. Manage and monitor staff performance in line with company policies and procedures. Conduct appraisals and performance reviews, including PDRs for the management team. Recognise and reward PART behaviours and individual achievements. Promote a culture that minimizes absenteeism and arrange cover for unplanned absences. Assist with employee relations issues, liaising with the People Department as needed and keeping them updated on ongoing matters. Administration & Employee Relations Complete all relevant paperwork and keep people management systems (e.g., Fourth Hospitality and Dojo) up to date. Schedule team rotas, shifts, annual leave, and shift rotations. Delegate tasks effectively and ensure they are executed as required. Our Requirements: Proven experience in managing teams within a fast-paced production or kitchen environment. Strong leadership, communication, and organizational skills. Ability to inspire, motivate, and act as a role model for the team. In-depth knowledge of Health & Safety, Food Safety, Food Quality, and Environmental standards. Ability to use data to inform decisions and drive continuous improvement. Positive, adaptable, and proactive attitude with a hands-on approach. Passionate about delivering high-quality work. Flexible and able to adapt to changing business needs. Excellent planning and organisational skills. Effective time management abilities. Impartial and fair in decision-making processes. In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Oct 01, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Sushi Kitchen Manager ( night shift ) to join our Production Team based in Park Royal. The Role: The Sushi Kitchen Manager will manage the operational activities within the CPU Sushi kitchen and have full responsibility for quality, safety and cost control. These will include training and monitoring Team s performance in accordance with food quality standards and all other company policies and procedures. Key Responsibilities: Food Quality Ensure all food safety procedures are strictly followed. Relay any queries or issues related to menus, ingredients, and suppliers to the appropriate channels. Ensure all kitchen staff are trained on full menu specifications. Maintain high food quality standards in line with company specifications. Ensure portion control, recipe adherence, and presentation standards are consistently met. Regularly review all products and report any issues to the appropriate channels. Safety Ensure all team members follow health and food safety procedures. Guarantee that all products are produced in compliance with Wasabi's Health & Food Safety specifications. Ensure the sushi room fully complies with all health and safety regulations and company policies. Conduct risk assessments, report potential hazards, and take immediate action when necessary. Report any maintenance issues as soon as they are identified. Maintain up-to-date production guidelines and health and safety records. Ensure all team training is current and compliant. Attend all required trainings and meetings as requested by the company. Productivity Manage team productivity and individual performance. Meet operational productivity targets and goals. Schedule, attend, and conduct all relevant team meetings. Ensure accurate and timely dispatch of deliveries to branches, adhering to safety procedures. Stock Control Ensure the team follows recipes accurately during food production. Record waste fully and accurately. Minimise food expiry and damage to control stock loss. Report and act on any delivery issues immediately. Conduct accurate stock counts and re-counts in line with company policy. Investigate stock variances and take appropriate action. Leadership / Team Development and Training Act as a role model and promote a culture of continuous learning and development. Upskill key team members on the importance of achieving KPIs and business goals. Support trainees with relevant training materials, assign dedicated trainers, and ensure training documentation is completed. Coach and develop the team to maximize individual potential. People Ensure all employees adhere to Wasabi's uniform standards. Maintain effective communication within the team. Conduct and ensure daily briefings take place. Cascade production, people process, and business updates to the team. Manage and monitor staff performance in line with company policies and procedures. Conduct appraisals and performance reviews, including PDRs for the management team. Recognise and reward PART behaviours and individual achievements. Promote a culture that minimizes absenteeism and arrange cover for unplanned absences. Assist with employee relations issues, liaising with the People Department as needed and keeping them updated on ongoing matters. Administration & Employee Relations Complete all relevant paperwork and keep people management systems (e.g., Fourth Hospitality and Dojo) up to date. Schedule team rotas, shifts, annual leave, and shift rotations. Delegate tasks effectively and ensure they are executed as required. Our Requirements: Proven experience in managing teams within a fast-paced production or kitchen environment. Strong leadership, communication, and organizational skills. Ability to inspire, motivate, and act as a role model for the team. In-depth knowledge of Health & Safety, Food Safety, Food Quality, and Environmental standards. Ability to use data to inform decisions and drive continuous improvement. Positive, adaptable, and proactive attitude with a hands-on approach. Passionate about delivering high-quality work. Flexible and able to adapt to changing business needs. Excellent planning and organisational skills. Effective time management abilities. Impartial and fair in decision-making processes. In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Sep 23, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
