Good Faith Partnership
Warm Welcome Fundraising Assistant Location: Fully remote with flexible working arrangements Salary: £26,000 per year FTE, dependent on experience Contract: We are open to this role beingpart time (0.6 or 0.8 FTE) or full time. We offer fully flexible working. Closing date for applications: 19th October 2025, 11:59pm. Please note, both a CV and a cover letter must be submitted for applications to be considered. Due to high numbers of applications, prior to interview we plan to carry out initial screening calls with prospective candidates before selection for interview. We will be asking about your reasons for applying and how you think your skills and experiences align to the role. First interviews: w/c 20th October 2025 Start Date ASAP this is a new post. About the Warm Welcome Campaign Founded in 2022, the Warm Welcome Campaign wants everyone in the UK to find a place of belonging and reconnection at a Warm Welcome Space near their home. We have a bold purpose to enable a more deeply connected society where we all have free access to welcoming community spaces. We resource, connect and champion a network of over 5,400 Warm Welcome Spaces and bring together a growing coalition of local, regional, and national partners representing the worlds of charity, faith, business, government, and philanthropy. By working together, we can unlock the power of community spaces made by and for everyone, creating a thriving network of hope and reconnection fueled by human warmth. We re working hard to reach everyone with the message that a Warm Welcome is waiting for them just around the corner, all through the year. Throughout all our work and within our team we live out our values of being inclusive, collaborative and courageous and our personality that is friendly, adventurous and uplifting. We value diversity, and we recognise the enormous benefits and the social imperative of bringing together diverse groups of people. We therefore warmly welcome applications from a broad range of backgrounds, experiences, and perspectives. It s an important moment for us in the last year we have launched a new five year strategy which shows a clear picture of the path we have set ourselves ahead to continue to deliver and deepen our impact. In October 2024 we launched our our 100% Pledge Campaign and in January delivered a hugely successful first ever Warm Welcome Week in collaboration with a wide variety of partners. On a path of growth, we are looking to build on the exciting opportunities already developed as well as continuing to explore potential. The team are currently working on a new fundraising strategy and are looking for another team member to join us as we look to our future together. The Opportunity This is an exciting opportunity for an organised and proactive individual to join a small, friendly, and dynamic team in a varied role. If you are looking to build your fundraising experience, develop new skills across multiple fundraising areas, and have your work make a tangible impact on people s lives, this could be the perfect role for you. You will work closely with the two Fundraising Managers (one focused on Trusts and Foundations and the other Corporate Partnerships) and the Development Director to support corporate, trust, foundation, and individual fundraising efforts. The role offers the opportunity to contribute across a broad range of fundraising activities and, depending on your interests and experience, take ownership of key tasks and projects. Joining during a time of growth and strategic development, you will have the chance to be part of the implementation of a new Fundraising Strategy. This is a fantastic opportunity to gain valuable experience in donor stewardship, event coordination, individual giving campaigns, and data management, all while contributing to the success of the Warm Welcome Campaign. In the role you will: Assist the team across the fundraising function supporting corporate, trust, foundation, community and individual fundraising activities. Develop and maintain positive relationships internally with colleagues and externally with stakeholders, donors, and funders. Demonstrate strong organisational skills and reliability, maintaining systems for data management and accurate records of fundraising activities and donor interactions. Liaise professionally with Warm Welcome Spaces, funders and supporters, acting as a warm and approachable communicator. Confidently use and manage our CRM system (Copper) to track donor data and fundraising activities. Support basic marketing efforts, including creating quality written content such as emails and social media updates, as needed. Securely store and organize documents on our G-Drive, ensuring accessibility for the team and compliance with GDPR and good fundraising practice. Support the logistical planning for fundraising and wider team events. Ensure deadlines are met, prioritising a varied workload and maintaining attention to detail in all tasks. Take initiative to explore new areas of fundraising and contribute to innovation. Own and manage delegated tasks or parts of projects, ensuring successful and timely delivery of work. Essential Skills and Experience Strong organisational and administrative skills with a track record of managing multiple tasks and meeting deadlines. Experience in using CRM systems (e.g. Copper) and proficiency in Microsoft Office and Google Suite. Good written and verbal communication skills, with the ability to liaise professionally with diverse stakeholders. A reliable team player who can prioritise work effectively and manage tasks under pressure. Good numeracy skills and the ability to work on simple budgets. Desirable Skills and Experience Experience in fundraising or donor management within a charity or nonprofit organisation. Knowledge of data protection and GDPR compliance for handling donor information. Basic marketing skills, including experience with digital content creation and donor engagement. A proactive learner with a passion for exploring new areas of fundraising and personal growth. An interest in supporting community-focused initiatives like the Warm Welcome Campaign. Competencies and behaviours in our team The core competence of everyone in our team is the ability to build trusted relationships among people with diverse perspectives and backgrounds. We are looking for people who are: Committed to the power of relationships to facilitate social change Collaborative, inclusive, ambitious, aligning with our core values Self-starters with high levels of commitment, energy and motivation Curious and show initiative, with problem-solving skills and an ability to learn quickly and adapt to a rapidly changing context Calm under pressure, and can adapt quickly in a fast-paced environment Willing to pitch in to help other team members if needed Organised with effective time management skills. Working arrangements Current members of the team are based across the UK, with some in London, Reading, Bristol, Manchester and Northern Ireland. Applicants must be able to travel to Bristol once a month for a Tuesday full team meeting. Given the nature of this role, we would also expect the applicant to carry out a reasonable amount of travel to both projects and partners across the UK. This role is remote, full-time, with flexible working arrangements All employees, volunteers, partners, suppliers and consultants working with Good Faith are expected to adhere to our Code of Conduct and safeguarding policies. Good Faith s commitment to safeguarding means we seek to ensure that no harm comes to people as a result of contact with the organisation s programmes, operations or people. You will need to have the right to work in the UK. Supporting your application If you disclose a disability during your application process and you meet the minimum criteria for the role, we will contact you to discuss any reasonable adjustment you might need at the interview. If you wish to disclose a disability, please email us. We d be very happy to answer any specific questions relating to this role - please email us with Query for Fundraising Assistant role in the email subject line and we ll get back to you as soon as we can. Please specifically address the requirements listed in the person specification in your covering letter as we will use this to shortlist applications. For more information, visit our website or find us on X To apply, please send us a cover letter (max 1 side of A4) which sets out why you believe you are a good fit for the role, along with a CV by Sunday 19th October 2025. Please use Application for Fundraising Assistant role in the email subject line.
Warm Welcome Fundraising Assistant Location: Fully remote with flexible working arrangements Salary: £26,000 per year FTE, dependent on experience Contract: We are open to this role beingpart time (0.6 or 0.8 FTE) or full time. We offer fully flexible working. Closing date for applications: 19th October 2025, 11:59pm. Please note, both a CV and a cover letter must be submitted for applications to be considered. Due to high numbers of applications, prior to interview we plan to carry out initial screening calls with prospective candidates before selection for interview. We will be asking about your reasons for applying and how you think your skills and experiences align to the role. First interviews: w/c 20th October 2025 Start Date ASAP this is a new post. About the Warm Welcome Campaign Founded in 2022, the Warm Welcome Campaign wants everyone in the UK to find a place of belonging and reconnection at a Warm Welcome Space near their home. We have a bold purpose to enable a more deeply connected society where we all have free access to welcoming community spaces. We resource, connect and champion a network of over 5,400 Warm Welcome Spaces and bring together a growing coalition of local, regional, and national partners representing the worlds of charity, faith, business, government, and philanthropy. By working together, we can unlock the power of community spaces made by and for everyone, creating a thriving network of hope and reconnection fueled by human warmth. We re working hard to reach everyone with the message that a Warm Welcome is waiting for them just around the corner, all through the year. Throughout all our work and within our team we live out our values of being inclusive, collaborative and courageous and our personality that is friendly, adventurous and uplifting. We value diversity, and we recognise the enormous benefits and the social imperative of bringing together diverse groups of people. We therefore warmly welcome applications from a broad range of backgrounds, experiences, and perspectives. It s an important moment for us in the last year we have launched a new five year strategy which shows a clear picture of the path we have set ourselves ahead to continue to deliver and deepen our impact. In October 2024 we launched our our 100% Pledge Campaign and in January delivered a hugely successful first ever Warm Welcome Week in collaboration with a wide variety of partners. On a path of growth, we are looking to build on the exciting opportunities already developed as well as continuing to explore potential. The team are currently working on a new fundraising strategy and are looking for another team member to join us as we look to our future together. The Opportunity This is an exciting opportunity for an organised and proactive individual to join a small, friendly, and dynamic team in a varied role. If you are looking to build your fundraising experience, develop new skills across multiple fundraising areas, and have your work make a tangible impact on people s lives, this could be the perfect role for you. You will work closely with the two Fundraising Managers (one focused on Trusts and Foundations and the other Corporate Partnerships) and the Development Director to support corporate, trust, foundation, and individual fundraising efforts. The role offers the opportunity to contribute across a broad range of fundraising activities and, depending on your interests and experience, take ownership of key tasks and projects. Joining during a time of growth and strategic development, you will have the chance to be part of the implementation of a new Fundraising Strategy. This is a fantastic opportunity to gain valuable experience in donor stewardship, event coordination, individual giving campaigns, and data management, all while contributing to the success of the Warm Welcome Campaign. In the role you will: Assist the team across the fundraising function supporting corporate, trust, foundation, community and individual fundraising activities. Develop and maintain positive relationships internally with colleagues and externally with stakeholders, donors, and funders. Demonstrate strong organisational skills and reliability, maintaining systems for data management and accurate records of fundraising activities and donor interactions. Liaise professionally with Warm Welcome Spaces, funders and supporters, acting as a warm and approachable communicator. Confidently use and manage our CRM system (Copper) to track donor data and fundraising activities. Support basic marketing efforts, including creating quality written content such as emails and social media updates, as needed. Securely store and organize documents on our G-Drive, ensuring accessibility for the team and compliance with GDPR and good fundraising practice. Support the logistical planning for fundraising and wider team events. Ensure deadlines are met, prioritising a varied workload and maintaining attention to detail in all tasks. Take initiative to explore new areas of fundraising and contribute to innovation. Own and manage delegated tasks or parts of projects, ensuring successful and timely delivery of work. Essential Skills and Experience Strong organisational and administrative skills with a track record of managing multiple tasks and meeting deadlines. Experience in using CRM systems (e.g. Copper) and proficiency in Microsoft Office and Google Suite. Good written and verbal communication skills, with the ability to liaise professionally with diverse stakeholders. A reliable team player who can prioritise work effectively and manage tasks under pressure. Good numeracy skills and the ability to work on simple budgets. Desirable Skills and Experience Experience in fundraising or donor management within a charity or nonprofit organisation. Knowledge of data protection and GDPR compliance for handling donor information. Basic marketing skills, including experience with digital content creation and donor engagement. A proactive learner with a passion for exploring new areas of fundraising and personal growth. An interest in supporting community-focused initiatives like the Warm Welcome Campaign. Competencies and behaviours in our team The core competence of everyone in our team is the ability to build trusted relationships among people with diverse perspectives and backgrounds. We are looking for people who are: Committed to the power of relationships to facilitate social change Collaborative, inclusive, ambitious, aligning with our core values Self-starters with high levels of commitment, energy and motivation Curious and show initiative, with problem-solving skills and an ability to learn quickly and adapt to a rapidly changing context Calm under pressure, and can adapt quickly in a fast-paced environment Willing to pitch in to help other team members if needed Organised with effective time management skills. Working arrangements Current members of the team are based across the UK, with some in London, Reading, Bristol, Manchester and Northern Ireland. Applicants must be able to travel to Bristol once a month for a Tuesday full team meeting. Given the nature of this role, we would also expect the applicant to carry out a reasonable amount of travel to both projects and partners across the UK. This role is remote, full-time, with flexible working arrangements All employees, volunteers, partners, suppliers and consultants working with Good Faith are expected to adhere to our Code of Conduct and safeguarding policies. Good Faith s commitment to safeguarding means we seek to ensure that no harm comes to people as a result of contact with the organisation s programmes, operations or people. You will need to have the right to work in the UK. Supporting your application If you disclose a disability during your application process and you meet the minimum criteria for the role, we will contact you to discuss any reasonable adjustment you might need at the interview. If you wish to disclose a disability, please email us. We d be very happy to answer any specific questions relating to this role - please email us with Query for Fundraising Assistant role in the email subject line and we ll get back to you as soon as we can. Please specifically address the requirements listed in the person specification in your covering letter as we will use this to shortlist applications. For more information, visit our website or find us on X To apply, please send us a cover letter (max 1 side of A4) which sets out why you believe you are a good fit for the role, along with a CV by Sunday 19th October 2025. Please use Application for Fundraising Assistant role in the email subject line.
Wasabi Sushi & Bento
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Wasabi Sushi & Bento
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
