Kids Cancer Charity
ABOUT KIDS CANCER CHARITY Kids Cancer Charity have been supporting children affected by cancer from all over the UK since 1989. Life changes when a child is diagnosed with cancer, every aspect of their life and that of their family is thrown into turmoil. We offer support through our care breaks and Play Therapy during treatment and beyond. We are looking for a passionate, talented Individual Giving Manager to join our ambitious, successful Fundraising team that has been growing year-on-year since 1989 as we approach our new fundraising strategy. JOB DESCRIPTION The Individual Giving Manager will lead the development of Kids Cancer Charity s first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long-term support. A key part of the role will be scoping, procuring, and managing external suppliers, agencies, platforms, and partners required to deliver individual giving products and activity. This includes the development and future launch of new income streams for Kids Cancer Charity, such as a charity lottery, as well as regular giving, legacy marketing, and in-memory giving opportunities. The postholder will play a central role in shaping the future of supporter engagement at Kids Cancer Charity, introducing best practice, ensuring strong stewardship, and embedding a supporter centred culture across the organisation. JOB PURPOSE To develop, launch, and grow Kids Cancer Charity s first individual giving programme, building sustainable income streams that support our vital work in supporting children affected by cancer in the UK. As the first dedicated individual giving role, you will design the strategy and deliver hands on activity, creating compelling propositions, supporter journeys and campaigns across regular giving, one off gifts, lottery, legacies and in memory giving. KEY TASKS AND RESPONSIBILITIES Planning and Strategy Develop Kids Cancer Charity s first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products. Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising. Supplier and Partner Development Scope organisational needs and procure/manage suppliers, agencies and platforms required to deliver individual giving activity. Lead onboarding and manage delivery to agreed standards, budgets and timelines. Supporter Engagement and Campaign Development Design end to end supporter journeys (acquisition, welcome, nurture, upgrade, reactivation, retention). Plan and deliver multi channel campaigns (digital, social, email, paid, direct mail) to acquire, retain and engage supporters. Build audience understanding through segmentation, insight and experimentation. Work closely with other teams to embed Individual Giving into the organisation. Product Development Scope and pilot propositions for: Regular Giving, Digital one off, Charity Lottery, Legacy Giving, In Memory, Appeals/integrated campaigns, and Mid value. Produce product business cases with KPIs, budgets, phasing and implementation plans. Reporting and Evaluation Establish reporting and monitoring frameworks for Individual Giving activity. Use early data and insight to inform decision making, future planning, and product development. Ensure all activity complies with the Fundraising Regulator s Code of Practice, GDPR, PECR and Gambling Commission requirements. Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the General Manager. Other Duties & Responsibilities All other duties reasonably associated with your role, as directed by the General Manager, Act as an ambassador for the charity, supporting a culture of collaboration, learning and innovation. Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of Kids Cancer Charity s compliance programme. Demonstrate and uphold the Society s values and behavioural standards at all times. Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality. This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in light of the changing needs of the organisation. PERSON SPECIFICATION Essential Relevant Experience, Skills and/or Aptitudes Demonstrable experience of individual giving across multiple products, which may include regular giving, one off gifts, lottery, legacy giving, in memory giving, and appeals. Ability to craft compelling supporter propositions and use storytelling to communicate impact and motivate giving. Proven track record designing and managing supporter journeys that improve acquisition, retention, and lifetime value. Experience of delivering multi channel integrated acquisition campaigns, (digital and offline approaches). Experience of procuring and managing suppliers, agencies, and platforms, ensuring high quality delivery and value for money. Data driven mindset, comfortable with metrics, segmentation, reporting, insight gathering, and budget forecasting. Strong understanding of return on investment (ROI) and the ability to evaluate the effectiveness, sustainability, and value of fundraising activity. Strong understanding of CRM systems and fundraising technologies, and how these support effective individual giving programmes. Understanding of fundraising regulation, GDPR, and ethical fundraising practices. Experience managing budgets and ensuring effective allocation of resources. Comfortable working in an environment where systems, processes, and programmes are being built from the ground up. Desirable Relevant Experience, Skills and/or Aptitudes Knowledge and understanding of Kids Cancer Charity s mission, values and strategic priorities. Experience of working in a charity or organisation where individual giving programmes have been developed from the ground up. Experience of launching new giving products such as lotteries, regular giving propositions, or digital donation platforms. Knowledge of fundraising compliance frameworks, including the Gambling Commission requirements (or similar relevant regulation). Understanding of digital fundraising trends, including peer to peer fundraising and integrated digital journeys.
ABOUT KIDS CANCER CHARITY Kids Cancer Charity have been supporting children affected by cancer from all over the UK since 1989. Life changes when a child is diagnosed with cancer, every aspect of their life and that of their family is thrown into turmoil. We offer support through our care breaks and Play Therapy during treatment and beyond. We are looking for a passionate, talented Individual Giving Manager to join our ambitious, successful Fundraising team that has been growing year-on-year since 1989 as we approach our new fundraising strategy. JOB DESCRIPTION The Individual Giving Manager will lead the development of Kids Cancer Charity s first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long-term support. A key part of the role will be scoping, procuring, and managing external suppliers, agencies, platforms, and partners required to deliver individual giving products and activity. This includes the development and future launch of new income streams for Kids Cancer Charity, such as a charity lottery, as well as regular giving, legacy marketing, and in-memory giving opportunities. The postholder will play a central role in shaping the future of supporter engagement at Kids Cancer Charity, introducing best practice, ensuring strong stewardship, and embedding a supporter centred culture across the organisation. JOB PURPOSE To develop, launch, and grow Kids Cancer Charity s first individual giving programme, building sustainable income streams that support our vital work in supporting children affected by cancer in the UK. As the first dedicated individual giving role, you will design the strategy and deliver hands on activity, creating compelling propositions, supporter journeys and campaigns across regular giving, one off gifts, lottery, legacies and in memory giving. KEY TASKS AND RESPONSIBILITIES Planning and Strategy Develop Kids Cancer Charity s first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products. Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising. Supplier and Partner Development Scope organisational needs and procure/manage suppliers, agencies and platforms required to deliver individual giving activity. Lead onboarding and manage delivery to agreed standards, budgets and timelines. Supporter Engagement and Campaign Development Design end to end supporter journeys (acquisition, welcome, nurture, upgrade, reactivation, retention). Plan and deliver multi channel campaigns (digital, social, email, paid, direct mail) to acquire, retain and engage supporters. Build audience understanding through segmentation, insight and experimentation. Work closely with other teams to embed Individual Giving into the organisation. Product Development Scope and pilot propositions for: Regular Giving, Digital one off, Charity Lottery, Legacy Giving, In Memory, Appeals/integrated campaigns, and Mid value. Produce product business cases with KPIs, budgets, phasing and implementation plans. Reporting and Evaluation Establish reporting and monitoring frameworks for Individual Giving activity. Use early data and insight to inform decision making, future planning, and product development. Ensure all activity complies with the Fundraising Regulator s Code of Practice, GDPR, PECR and Gambling Commission requirements. Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the General Manager. Other Duties & Responsibilities All other duties reasonably associated with your role, as directed by the General Manager, Act as an ambassador for the charity, supporting a culture of collaboration, learning and innovation. Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of Kids Cancer Charity s compliance programme. Demonstrate and uphold the Society s values and behavioural standards at all times. Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality. This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in light of the changing needs of the organisation. PERSON SPECIFICATION Essential Relevant Experience, Skills and/or Aptitudes Demonstrable experience of individual giving across multiple products, which may include regular giving, one off gifts, lottery, legacy giving, in memory giving, and appeals. Ability to craft compelling supporter propositions and use storytelling to communicate impact and motivate giving. Proven track record designing and managing supporter journeys that improve acquisition, retention, and lifetime value. Experience of delivering multi channel integrated acquisition campaigns, (digital and offline approaches). Experience of procuring and managing suppliers, agencies, and platforms, ensuring high quality delivery and value for money. Data driven mindset, comfortable with metrics, segmentation, reporting, insight gathering, and budget forecasting. Strong understanding of return on investment (ROI) and the ability to evaluate the effectiveness, sustainability, and value of fundraising activity. Strong understanding of CRM systems and fundraising technologies, and how these support effective individual giving programmes. Understanding of fundraising regulation, GDPR, and ethical fundraising practices. Experience managing budgets and ensuring effective allocation of resources. Comfortable working in an environment where systems, processes, and programmes are being built from the ground up. Desirable Relevant Experience, Skills and/or Aptitudes Knowledge and understanding of Kids Cancer Charity s mission, values and strategic priorities. Experience of working in a charity or organisation where individual giving programmes have been developed from the ground up. Experience of launching new giving products such as lotteries, regular giving propositions, or digital donation platforms. Knowledge of fundraising compliance frameworks, including the Gambling Commission requirements (or similar relevant regulation). Understanding of digital fundraising trends, including peer to peer fundraising and integrated digital journeys.
United Kingdom for UNHCR
Senior Officer Digital Optimisation Salary: £38,999 - £43,105 Contract: Permanent contract Reports to: Head of Digital Fundraising, UK for UNHCR Office location: Shoreditch, London EC2A 4EG (Hybrid Working Model) Key relationships: Digital fundraising and Communications Teams, UNHCR Google and CRO teams JOB PURPOSE We are looking for a creative, ambitious, and data-driven individual to join us as Senior Officer Digital Optimisation, specialising in UX/UI to lead on the development and delivery of UK for UNHCR s testing and optimisation strategy to improve conversion rates and user experience online, including our website, donation pages, and various subdomains. The role reports to the Head of Digital Fundraising and manages all donation pages, digital testing and tracking, as well as a range of Google and optimisation products. The primary purpose is to optimise digital performance through A/B testing across our websites and supporting teams to adopt and implement a test-and-learn framework in their digital channels to raise more funds for refugees. An existing A/B testing roadmap has been developed and is ready for your input and ideas. However, testing and optimisation is not limited to fundraising and will aim to improve digital conversion and performance across teams, channels and platforms playing a key part in UNHCR s annual fundraising programme to enable UNHCR to deliver its vision of a world where every person forced to flee can build a better life. You will work very closely with the digital fundraising team and wider Individual Giving team, as well as Communications and Philanthropy/ Corporate Partnership colleagues, our digital agency and international fundraising teams. Passionate about UX/UI and fundraising, you will be a skilled communicator, tech-savvy and an experienced project manager. You will have strong problem-solving skills, a test-and-learn approach and a track record of meeting deadlines and meeting/ exceeding set KPIs. WHO WE ARE AND WHAT WE DO United Kingdom for UNHCR is the United Nations Refugee Agency s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR s humanitarian operations across the world. Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR work in partnership with displaced communities to deliver emergency relief such as shelter, medical care and life-saving supplies to people fleeing conflict and persecution. We also support education and livelihood opportunities that enable people to rebuild their lives and lead their own solutions over the long term. Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause. Role Responsibilities Develop and lead strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A/B and multivariate tests and the use of new and existing technology, e.g. heatmapping to reduce friction rates and continuously improve and optimise conversions. Lead UX/UI across organisation, overseeing and implementing tests and analysis across teams to improve web experience and achieve required KPIs and objectives. Manage Google suite of tools and relevant relationships, ensuring everything is up to date and operating as necessary. Manage all donation pages and fundraising landing pages, building new pages, maintaining existing pages and closing pages; identify areas for improvement and work with relevant stakeholders to test and optimise. Utilise and manage suite of third-party platforms, e.g. Optimizely, Mouseflow, iRaiser, Sleeknote, Typeform to improve user experience and increase donations and conversions. Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant comms and journeys as needed, collaborating with colleagues from across the organisation. Use data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviour. Manage and maintain vanity and tracking links across the organisation, utilising Google Tag Manager and UTMs to monitor performance and results. Stay up to date with digital best practices and technology, including sector trends, follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly. Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field. Share creative and insights with UK colleagues, global teams, and HQ. Participate in training seminars, workshops, and skill shares where applicable. The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above. Personal Attributes and Experience Essential Experience Experience of implementing and optimising digital marketing campaigns across channels, including paid and organic social, search and display; preferably within the charity sector. Experience of developing and delivering strategies for conversion rate optimisation and user experience/user interface. Experience of using digital channels for lead acquisition and conversion to grow income. Experience of measuring, evaluating and reporting on digital activity and performance across multiple channels and digital campaigns, paid and organic. Experience of working with external agencies and suppliers. Essential Skills/Knowledge Experience of using Google Analytics or other web behavioural analytics tools. Experience with experimentation tools like Optimisely or similar. Strong project management and stakeholder management experience. Excellent written communication skills: able to produce compelling, persuasive, and concise copy for a range of specific target audiences. Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy. Proven proficiency with design principles and tools (Canva/Adobe suite). Able to demonstrate flexibility and do what it takes to get the job done. Understanding of HTML and other coding languages. Able to juggle and prioritise multiple tasks and meeting programme deadlines. Strong presentation, communication (written and verbal) and interpersonal skills. Excellent stakeholder and relationship management. An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication. Desirable Skills/Experience An understanding of digital fundraising practices and principles Experience with Google Tag Manager or other tag management platform is a plus, but not a requirement Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous). Knowledge or experience working with Salesforce (or similar CRM platform). Knowledge or experience working with Wordpress and iRaiser (or similar CMS / ecommerce platforms). Experience of, or a passionate interest in the charity sector, and the drive to further their fundraising knowledge. DIVERSITY, EQUITY, INCLUSION AND BELONGING We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person. UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion. We are also open to flexibility in many ways, including flexible hours. Please don t be afraid to speak to us about this during initial conversations, so we can explore what s possible. WHY JOIN UNITED KINGDOM FOR UNHCR? You will be part of a high-performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised. What else? Wellbeing 28 days annual leave per annum plus 8 bank holidays (pro-rata for part-time working). WeCare Employee Assistance programme providing 24/7 access to online GP, mental health support, get fit programmes, virtual wellbeing support and much more. Hybrid home-working model with dedicated Team Days in the office. Toothfairy dental app. Access to 100s of perks with discounts on everyday purchases. Office wellness perks. Staff socials. Financial Pension scheme with an employer contribution of 8%. . click apply for full job details
Senior Officer Digital Optimisation Salary: £38,999 - £43,105 Contract: Permanent contract Reports to: Head of Digital Fundraising, UK for UNHCR Office location: Shoreditch, London EC2A 4EG (Hybrid Working Model) Key relationships: Digital fundraising and Communications Teams, UNHCR Google and CRO teams JOB PURPOSE We are looking for a creative, ambitious, and data-driven individual to join us as Senior Officer Digital Optimisation, specialising in UX/UI to lead on the development and delivery of UK for UNHCR s testing and optimisation strategy to improve conversion rates and user experience online, including our website, donation pages, and various subdomains. The role reports to the Head of Digital Fundraising and manages all donation pages, digital testing and tracking, as well as a range of Google and optimisation products. The primary purpose is to optimise digital performance through A/B testing across our websites and supporting teams to adopt and implement a test-and-learn framework in their digital channels to raise more funds for refugees. An existing A/B testing roadmap has been developed and is ready for your input and ideas. However, testing and optimisation is not limited to fundraising and will aim to improve digital conversion and performance across teams, channels and platforms playing a key part in UNHCR s annual fundraising programme to enable UNHCR to deliver its vision of a world where every person forced to flee can build a better life. You will work very closely with the digital fundraising team and wider Individual Giving team, as well as Communications and Philanthropy/ Corporate Partnership colleagues, our digital agency and international fundraising teams. Passionate about UX/UI and fundraising, you will be a skilled communicator, tech-savvy and an experienced project manager. You will have strong problem-solving skills, a test-and-learn approach and a track record of meeting deadlines and meeting/ exceeding set KPIs. WHO WE ARE AND WHAT WE DO United Kingdom for UNHCR is the United Nations Refugee Agency s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR s humanitarian operations across the world. Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR work in partnership with displaced communities to deliver emergency relief such as shelter, medical care and life-saving supplies to people fleeing conflict and persecution. We also support education and livelihood opportunities that enable people to rebuild their lives and lead their own solutions over the long term. Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause. Role Responsibilities Develop and lead strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A/B and multivariate tests and the use of new and existing technology, e.g. heatmapping to reduce friction rates and continuously improve and optimise conversions. Lead UX/UI across organisation, overseeing and implementing tests and analysis across teams to improve web experience and achieve required KPIs and objectives. Manage Google suite of tools and relevant relationships, ensuring everything is up to date and operating as necessary. Manage all donation pages and fundraising landing pages, building new pages, maintaining existing pages and closing pages; identify areas for improvement and work with relevant stakeholders to test and optimise. Utilise and manage suite of third-party platforms, e.g. Optimizely, Mouseflow, iRaiser, Sleeknote, Typeform to improve user experience and increase donations and conversions. Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant comms and journeys as needed, collaborating with colleagues from across the organisation. Use data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviour. Manage and maintain vanity and tracking links across the organisation, utilising Google Tag Manager and UTMs to monitor performance and results. Stay up to date with digital best practices and technology, including sector trends, follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly. Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field. Share creative and insights with UK colleagues, global teams, and HQ. Participate in training seminars, workshops, and skill shares where applicable. The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above. Personal Attributes and Experience Essential Experience Experience of implementing and optimising digital marketing campaigns across channels, including paid and organic social, search and display; preferably within the charity sector. Experience of developing and delivering strategies for conversion rate optimisation and user experience/user interface. Experience of using digital channels for lead acquisition and conversion to grow income. Experience of measuring, evaluating and reporting on digital activity and performance across multiple channels and digital campaigns, paid and organic. Experience of working with external agencies and suppliers. Essential Skills/Knowledge Experience of using Google Analytics or other web behavioural analytics tools. Experience with experimentation tools like Optimisely or similar. Strong project management and stakeholder management experience. Excellent written communication skills: able to produce compelling, persuasive, and concise copy for a range of specific target audiences. Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy. Proven proficiency with design principles and tools (Canva/Adobe suite). Able to demonstrate flexibility and do what it takes to get the job done. Understanding of HTML and other coding languages. Able to juggle and prioritise multiple tasks and meeting programme deadlines. Strong presentation, communication (written and verbal) and interpersonal skills. Excellent stakeholder and relationship management. An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication. Desirable Skills/Experience An understanding of digital fundraising practices and principles Experience with Google Tag Manager or other tag management platform is a plus, but not a requirement Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous). Knowledge or experience working with Salesforce (or similar CRM platform). Knowledge or experience working with Wordpress and iRaiser (or similar CMS / ecommerce platforms). Experience of, or a passionate interest in the charity sector, and the drive to further their fundraising knowledge. DIVERSITY, EQUITY, INCLUSION AND BELONGING We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person. UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion. We are also open to flexibility in many ways, including flexible hours. Please don t be afraid to speak to us about this during initial conversations, so we can explore what s possible. WHY JOIN UNITED KINGDOM FOR UNHCR? You will be part of a high-performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised. What else? Wellbeing 28 days annual leave per annum plus 8 bank holidays (pro-rata for part-time working). WeCare Employee Assistance programme providing 24/7 access to online GP, mental health support, get fit programmes, virtual wellbeing support and much more. Hybrid home-working model with dedicated Team Days in the office. Toothfairy dental app. Access to 100s of perks with discounts on everyday purchases. Office wellness perks. Staff socials. Financial Pension scheme with an employer contribution of 8%. . click apply for full job details