Social Media Manager - D2C

Social Media Manager - D2C - Fully UK remote

Shape the social media strategy for a rising D2C wellness brand and make your mark on the fastest-growing names in health and wellness. You ll lead creative, high-impact campaigns that drive real engagement and brand growth.

You ll have the freedom to focus on what you do best. You ll also get a 75% discount on clients subscription, private medical cover through Bupa Connect and a 5% pension contribution.

There s also a discretionary bonus and 25 days holiday plus bank holidays, giving you plenty of time to recharge.

What you'll do

You'll take ownership of social media strategy, turning bold ideas into measurable results. This isn t a scheduling job, it s a chance to flex your creativity and strategic thinking.

From crafting viral video content to forging partnerships with influencers, your work will directly power brand awareness, customer acquisition and long-term loyalty. You ll shape and scale a high-impact strategy that connects millions with a growing family of brands.

You'll lead social strategy and growth, content creation and storytelling, community engagement, data-driven optimisation and influencer partnerships. You ll work closely with the Head of Brand & Communications and the wider marketing team to bring bold ideas to life.

What you'll need

• Proven track record of leading social media strategy and execution for fast-growth consumer brands, ideally within health, wellness, food & drink or lifestyle sectors
• Minimum 4 6 years experience managing and scaling multi-channel social media ecosystems (organic + paid integration)
• Demonstrated success in driving measurable growth in engagement, community size and brand awareness across platforms

Experience collaborating cross-functionally with brand, creative and e-commerce teams to deliver integrated, performance-driven campaigns is also essential, as is a strong understanding of influencer and ambassador marketing, from outreach and negotiation to content delivery, content distribution per format and ROI measurement.

About the company

Functional beverages, FMCG, Food and beverage, and Health and Wellness sectors are all represented in the brands you'll be working with. These are two of the most engaging, influential and talked-about names in the space, and you ll help drive their continued success.