Content Writer

CRM & Marketing Automation Executive

Mid Kent Please note, this role is full time, permanent and based on site 5 days per week, with occasional travel to events/exhibitions when required, so please do not apply if you cannot commit to this

c.£30,000 (negotiable, dependent on experience and skill set)

Are you a HubSpot specialist with a passion for data, automation and optimising the customer journey?

This is a fantastic opportunity to join a forward-thinking business nestled in the heart of Kent, taking ownership of their HubSpot platform to ensure every stage of the customer lifecycle from first interaction to repeat business is seamless, efficient, and commercially effective.

This isn t a creative or design-led marketing role it s a technical and analytical position focused on improving how the business engages with its customers through data, automation, and continuous CRM optimisation. Having said that, you will also have the opportunity to support wider marketing activity and contribute to content creation when required, so an all-round interest in marketing and good grasp of English, both written and verbal, is essential!

The Role

• Manage and maintain the HubSpot CRM, ensuring customer data is accurate, segmented and optimised for effective targeting
• Map and enhance the end-to-end customer journey, ensuring smooth handoffs between marketing, sales and customer success
• Build, automate and monitor email workflows, sequences and campaigns to nurture leads and drive conversions
• Create and analyse reports to measure engagement, conversion and retention, using data to identify opportunities for improvement
• Support integration projects, automation enhancements, and system troubleshooting within HubSpot
• Collaborate with internal teams to ensure marketing activity aligns with the customer experience strategy
• Assist with content writing, campaign copy and marketing materials when needed

The Ideal Candidate

• Proven HubSpot experience within a commercial, data-led marketing or CRM environment
• A strong understanding of customer journey mapping, lead nurturing and lifecycle marketing
• Analytical mindset with the ability to interpret data and use insights to drive decision-making
• Hands-on experience building workflows, automations and reports within HubSpot
• Excellent communication, problem-solving and project coordination skills
• Degree or equivalent experience in Marketing, Business, or a related field

If you re passionate about improving how businesses connect with their customers through smart use of HubSpot and data, this role offers the perfect blend of technical CRM ownership and strategic customer journey design.

What else is in it for you?!

• Opportunity to work for an established business in a desirable, fast paced sector with beautiful products without having to commute to London every day!
• Employee discount from day one
• Opportunities to attend events and exhibitions
• Working within a great team with lots of support and laughs along the way
• Good working hours with an early finish every Friday
• Competitive salary & benefits
• Opportunities for further training and development

If you believe you meet the above criteria, please apply for immediate consideration!

This role is being handled by Nicole Howel, Business Support Consultant for Pearson Whiffin Recruitment.

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