Senior Marketing Manager - Consulting, Risk and Outsourcing

Ideas People Trust

We're BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world.

We work with the companies that are Britain's economic engine - ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams leading them.

We'll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you'll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You'll be rewarded with a great work-life balance and a career with real purpose.

We'll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships

You'll be someone who is comfortable working pro-actively and, managing your own tasks, as well as confident collaborating with others and communicating regularly with Senior Managers, Directors, and BDO's Partners. You'll help deliver accurate and transparent reporting to all relevant stakeholders as you provide long term value.

The Senior Marketing Manager role is crucial for supporting the Consulting strategic business unit (SBU) within the Consulting, Risk and Outsourcing (CR&O) stream. They will be responsible for shaping, implementing, and measuring go-to-market activities at a senior strategic level. Consulting covers a wide range of service lines, including People Advisory, ESG, Digital, Risk Advisory, and other advisory services. The role requires a senior professional to deliver marketing and business development plans effectively and cohesively.

The role will report directly to the Head of Marketing and Business Development for CR&O and be part of the MSC Marketing and Business Development Team. Working closely with partners and fee earners, they will lead flagship business development and marketing activities, playing a key role in shaping and executing the marketing strategy.

The role will be based in London and on occasions might be required to travel to other offices across the UK.

• Collaborate with the Consulting Clients and Markets Partner and their respective partners and fee earners to implement a marketing and business development plan ensuring all service lines are connected.
• encouraging best use of CMS to track pipeline activity
• Work alongside rest of CR&O and MSC to deliver impactful business development and marketing campaigns.
• Engage with the Research team to gain market insights, identifying opportunities and leads.
• Stay informed on market trends, both external and internal, to act as a facilitator across Consulting
• Manage the Consulting marketing and business development spend and budget.
• Make full use of programme management tool and use of wider tech stack (Hubspot, Dynamics)
• Support Marketing and BD Managers and connecting the dots across SBUs, in particular Digital, Risk Transformation, Financial Advisory and ESG.

You'll be someone with:

• Proven experience in marketing and business development, preferably within a professional services environment.
• Strong ability to work collaboratively across teams and departments.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret market data and trends.
• Proactive and adaptable, with a keen eye for detail.
• Strong strategic business development skills along with commercial acumen with the ability to assess go-to-market efforts holistically, combining creative, commercial thinking problem solver.
• Problem solving - can identify links across client needs and our services to address business issues.
• Excellent stakeholder management skills with an ability to build strong relationships at all levels.
• Robust and resilient, with a positive, 'can do' attitude.
• Deadline driven and results-oriented, with strong project management skills.
• Integrates at a high level with their peer group, developing strong relationships with key contacts, team members and other service and sector teams
• Strong people management skills demonstrating an ability to lead and coach.
• Embracing technology and new approaches and techniques in marketing
• Professional qualification and a demonstrable commitment to ongoing learning.

You'll be able to be yourself; we'll recognise and value you for who you are and celebrate and reward your contributions to the business. We're committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We're in it together

Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we'll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you'll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we've invested in state-of-the-art collaboration spaces in our offices. BDO's people represent a wealth of knowledge and expertise, and we'll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you'll never stop learning at BDO.

We're looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we're always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We've got a clear purpose, and we're confident in our future, because we're adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.