Adecco are delighted to be supporting their client in recruiting for a Senior Brand Manager on a 12 month FTC based in Hungerford.
Key Responsibilities
- Oversee the brand's social media channels (organic and paid), ensuring consistent, engaging content that builds visibility and community.
- Plan, propose, and deliver multi-channel marketing campaigns across digital, print, PR, influencer, and email to achieve agreed business and marketing objectives.
- Partner with the creation team to produce inspiring content that showcases the product range.
- Deliver artwork and packaging updates, including leading on refresh and rebranding projects.
- Support the activation of consumer events and exhibitions alongside the Events team, ensuring strong brand presence and engagement.
- Take the marketing lead on new and existing product development projects, collaborating with Sales, Product Development, Production, and Technical teams.
- Collaborate with the Head of Marketing to shape and implement the annual marketing strategy and long-term growth plans.
- Track, analyse, and report on marketing and sales performance, identifying successes and areas for improvement.
- Stay informed on market trends, consumer insights, and competitor activity to guide future initiatives and product innovation.
- Manage the marketing budget effectively to ensure maximum impact across campaigns and projects.
- Line manage and support an Assistant Brand Manager in their development and day-to-day responsibilities.
- Contribute to broader departmental and company-wide initiatives as required.
Skills & Experience
- Proven experience in a similar role, ideally within the FMCG sector.
- Excellent written and verbal communication skills with creating engaging content.
- Strong commercial and analytical mindset with the ability to interpret data to drive marketing decisions.
- A proactive, solutions-focused approach with a willingness to be hands-on.
- Exceptional organisational skills and keen attention to detail while managing multiple priorities.
- Confident user of Microsoft Office (or similar) and social media management tools.
Apply now!
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Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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