Senior CRM Manager - Retail - FTC

CRM Manager

London - 3 days per week £60,000 - £70,-Month FTC

We're looking for a Senior CRM Manager to join a fast-growing retail brand and lead their customer engagement strategy across digital and offline channels.

You'll shape how the business connects with its customers - turning data into personalised, multi-channel journeys that drive engagement, conversion, and loyalty. This role bridges the gap between online and offline experiences and takes triggered campaigns to the next level of lifecycle marketing.

This is a 12 month FTC Maternity cover and ideally you will be able start in the next 4 weeks.

Responsibilities:

• Develop and optimise customer lifecycle communications across email, SMS, direct mail, and digital.
• Use data and segmentation to deliver more tailored, effective campaigns.
• Identify quick wins while building long-term CRM growth strategies.
• Manage automated journeys, testing and measuring engagement and retention.
• Collaborate across teams to ensure a seamless customer experience.

Experience

• Proven experience in CRM or lifecycle marketing, ideally within a data-driven consumer brand.
• Skilled in multi-channel communications and confident using CRM/ESP platforms.
• Analytical mindset with a passion for improving customer journeys and loyalty.