Digital Marketing Analyst

January August 2026 Central London Hybrid £30,000 £35,000

I m recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.

This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank s digital onboarding journey.

You ll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value.

• Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.

• Analyse campaign results and recommend optimisation actions.

• Manage advertising performance on comparison sites (e.g., Moneyfacts).

• Support delivery of the Bank s SEO strategy with the digital agency.

• Improve website UX, UI, navigation and landing pages to increase conversion rates.

• Maintain and optimise digital onboarding forms (Zoho Forms).

• Enhance page titles, internal links, backlinks and overall site architecture.

• Report on SEO and CRO performance using Google Analytics.

• Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.

• Monitor social media click-through and engagement metrics.

• Produce contact lists for business and charity sectors for future product marketing.

• 1 2 years experience in a marketing or communications role (financial services beneficial).

• Strong MS Office skills (Word, Excel, PowerPoint).

• Knowledge of:

  • WordPress or similar CMS

  • Google Analytics

  • Google AdWords

  • UX/UI collaboration

  • Email marketing tools (Pure360, Mail+)

  • Keyword and backlink tools (e.g., Semrush)

• Website crawling and indexing principles.

• Easy-to-index content and HTML alt attributes.

• Internal/external link structures, anchor text, and backlink strategy.

• Experience improving website usability, navigation and conversion.

• Degree in Marketing or related discipline.

• Experience in banking or financial services.