International Partner Marketing

Our client is a well-established and thriving global B2B SaaS business serving the professional services sector. With a strong market presence and impressive global client list, they're scaling rapidly and building their European presence. This is an exciting opportunity to join a growing team and help shape partner marketing strategy across emerging markets.

Our client is a well-established and thriving global B2B SaaS business serving the professional services sector. With a strong market presence and impressive global client list, they're scaling rapidly and building their European presence. This is an exciting opportunity to join a growing team and help shape partner marketing strategy across emerging markets. They're seeking a Senior Partner Marketing Manager to own partner marketing strategy and execution across EMEA. This is a greenfield role for someone with entrepreneurial energy you'll work alongside a strategic leader to build scalable partner programs that drive growth targets for 2026. If you have experience in channel or alliance marketing for SaaS, enjoy creating scalable partner programs, and thrive with autonomy and strategic responsibility, this role offers real impact and genuine growth potential. Location: Mostly remote with meetings to attend. Looking for someone UK-based (Southeast England preferred) As Senior Partner Marketing Manager, your responsibilities will include:

• Develop and execute strategic partner marketing initiatives across EMEA, including co-marketing activities, partner recruitment, and regional enablement.
• Own regional partner marketing budget allocation, MDF (Marketing Development Fund) program management, and SPIFF incentive programs (Sales Performance Incentive Fund)
• Build scalable partner programs, including campaign playbooks and turnkey enablement resources that reduce ongoing support burden.
• Support new partner onboarding and create programs that drive quick wins with emerging partners.
• Work alongside leadership to translate global partner marketing strategies into scalable, regional programs.
• Execute global communications initiatives and support partner portal implementation and management.
• Track and optimize partner-sourced and marketing-sourced pipeline; measure recruitment and onboarding metrics.
• Manage cross-functional relationships between partner organizations, revenue teams, and marketing.

THE IDEAL SENIOR PARTNER MARKETING MANAGER WILL HAVE:

• 5+ years in partner marketing, channel marketing, or alliance marketing roles (with channel marketing experience being particularly valuable)
• Proven background in SaaS or B2B technology environments
• Track record of building and scaling partner programs, including playbooks, enablement resources, and standardized processes
• Experience managing partner budgets, MDF programs, and partner incentive structures
• Demonstrated ability to work independently and drive strategy with minimal handholding
• Comfort with ambiguity and experience building processes that don't yet exist
• Experience across strategic and tactical execution; ability to switch between big-picture thinking and hands-on delivery
• Tech Savy and desire to learn new marketing technology.
• Experience using Salesforce, Marketo, and Asana (or similar tools)
• Strong analytical mindset with experience in measuring and optimizing partner performance
• Excellent stakeholder management and cross-functional collaboration skills

WHY JOIN THIS BUSINESS AS THEIR SENIOR PARTNER MARKETING MANAGER?

• Greenfield opportunity you'll be building something new in a high-growth market rather than inheriting a reactive function
• Strategic autonomy real influence over partner program strategy and regional growth, not just execution
• Supportive leadership you'll work with an empathetic, collaborative manager who values independent thinking.
• Emerging market focus chance to establish partner programs in growth regions with significant 2026 targets
• Modern infrastructure implementing new partner portal technology and building scalable, efficient programs
• Cross-functional impact bridge between partners, revenue teams, and marketing leadership with influence across the organization
• Hands-on experience with the latest partner marketing tools and methodologies

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in B2B marketing and sales. We have a variety of similar roles available. We offer a personal service that will give you the best possible outcome in the recruitment process.