Job Description
We re Hiring: Events Executive
An established, market-leading organisation is recruiting an Events Executive to join a growing marketing team.
This is an excellent opportunity to be part of a business with a genuine family-feel culture, a supportive working environment, and a flexible hybrid setup, with one day per week working from home.
The Role
You ll play a key role in driving customer acquisition and brand engagement, taking ownership of events and contributing to the end-to-end customer journey. This is a varied, hands-on role suited to someone who enjoys responsibility, creativity, and autonomy.
About You
The ideal candidate will be a driven and proactive individual with experience in:
Events and customer acquisition
Planning, organising, and delivering events
Managing and improving the customer journey
Working independently and thinking creatively
Liaising with installers, developers, and other key stakeholders
Using digital tools to support marketing and acquisition activity
If you re looking to join a respected, forward-thinking business where your ideas are valued and your work makes a real impact, this role offers an exciting next step.
Role Overview for a Events Executive
The Events & Customer Acquisition Executive will play a key role in driving installer engagement, lead generation, and brand advocacy across domestic heating products and the growing low-carbon technology market.
The role focuses on planning and delivering high-impact events and targeted acquisition activities designed to attract, educate, and convert heating installers into long-term customers.
This is a hands-on position combining event delivery, field engagement, and data-driven customer acquisition.
Responsibilities for a Events Executive
Plan, coordinate, and deliver a calendar of installer-focused events, including:
Trade shows and exhibitions
Installer roadshows and regional events
Training centre open days and product launches
Merchant and partner-led events
Act as a brand ambassador at events, confidently engaging with installers and promoting products, services, and training programmes
Work closely with internal teams (sales, training, product) to ensure events align with commercial and strategic objectives
Manage event logistics, including venues, suppliers, materials, budgets, and post-event follow-up
Develop and execute targeted installer acquisition campaigns
Capture, qualify, and nurture installer leads generated through events and campaigns
Maintain accurate tracking of leads, engagement, and conversion using CRM systems
Support installer onboarding and follow-up activity
Gather installer feedback and market intelligence, sharing insights with internal teams
Monitor competitor activity within the installer market
Continuously improve event formats and acquisition strategies based on performance data and feedback
Track and report on KPIs including attendance, lead volume, sign-ups, and conversion rates
Evaluate ROI for events and acquisition activity and recommend improvements
Skills & Experience
Essential requirememts for a Events Executive
Strong interpersonal and communication skills with confidence engaging trade audiences
Highly organised with excellent attention to detail and ability to manage multiple projects
Commercially aware with a results-driven mindset
Willingness to work occasional out-of-hours commitments
Full UK driving licence and willingness to travel nationally
Experience working with installers, merchants, or trade professionals
Familiarity with CRM systems and lead management
Understanding of the UK heating industry s transition towards low-carbon technologies
Personal Attributes
Proactive, energetic, and self-motivated
Approachable and credible with trade professionals
Adaptable and comfortable in fast-paced, event-led environments
Passionate about customer engagement and long-term relationship building
