Overview
We are PepsiCo experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as and DCO, this is a plus!
Responsibilities
- Support Human-centric media calendar planning in partnership with market media and marketing experts
- Identify Personalization opportunities and build action plan
- Govern over audience building for activation
- Curate personalized media activation deployment in partnership with media buying unit
- Unlock new comms personalization opportunities
Qualifications
- Bachelor's degree or equivalent experience in media strategy required
- Media Strategy experience for CPG is a plus
- Analytics and Insights experience to create and drive strategy
- Consumer research proficiency
- Strong communication and presentation skills
- Demonstrated computer proficiency: Microsoft suite
- Fluent English required