Job Description
Regional Sales Manager - South of England
Fire & Emergency Services Field-Based Home-Based with Travel
Let's be clear.
This isn't a desk job. This isn't a "maintain the spreadsheet" role. And it's not for someone who hides behind email.
This is a field sales role for someone who wants territory ownership, real responsibility, and the chance to build trusted relationships with the people who protect lives every day.
The Opportunity
We're looking for a commercially driven, relationship-led Regional Sales Manager to cover the South of England.
You'll represent a respected portfolio of operational firefighting and emergency response equipment used by frontline professionals across the UK and internationally.
Your job?
Own the region. Grow it. Protect it. Develop it.
You'll work from home, manage your own diary, and spend your time where it matters - in front of customers.
What You'll Be Doing
- Managing and growing an established customer base across the South
- Identifying and converting new business opportunities
- Delivering confident, professional product demonstrations
- Preparing quotations and supporting tender submissions
- Working closely with sales support to deliver accurate proposals
- Building long-term relationships with fire & rescue services and emergency organisations
- Representing the business at UK and international trade shows
- Visiting HQ monthly for collaboration and planning
This is consultative, relationship-driven sales - but with clear commercial targets.
You'll need to balance:
- New business development
- Account growth
- Bid support
- Territory planning
What We're Looking For
You might already be a Regional Sales Manager. Or a strong Area Sales Manager ready to step up.
Either way, you will be:
- Confident presenting to senior decision-makers
- Comfortable explaining technical products clearly and persuasively
- Organised and self-sufficient
- Commercially focused and target-driven
- Professional, credible and relationship-led
- Experienced (or confident) in working with tenders and public-sector buyers
Experience in firefighting or emergency services equipment is valuable - but not essential.
What matters most is your ability to build trust and close business professionally.
The Territory
South of England. Home-based. Regular regional travel. Monthly HQ visit
If you don't enjoy being on the road and in front of customers - this isn't for you.
What's In It For You
- Competitive base salary
- Performance-related bonus
- Company car
- 25 days holiday
- Pension
- Full product training
- Autonomy to run your region properly
This is a long-term opportunity with a respected brand in a specialist sector.
You won't be micromanaged. You will be expected to perform.
The Bottom Line
If you're a driven, credible field sales professional who wants:
- Real autonomy
- Meaningful customers
- Long-term relationship selling
- A defined territory you can own
- And a product portfolio that makes a difference
Then we should talk.
Apply with your CV and I will be in touch asap.
