Digital Marketing Manager

Digital Marketing Manager

40,000 - 50,000 Liverpool City Centre Hybrid Working 4-Day Week Hospitality & Events

Company: This well-known hospitality and entertainment business is recognised for delivering high-energy live experiences and events that attract thousands of guests every year. With a strong brand presence and ambitious growth plans, they're looking to continue building momentum through smart, data-led digital marketing that drives ticket sales and keeps audiences coming back for more.

The Role: We're looking for a Digital Marketing Manager to take ownership of the brand's digital performance and help drive ticket sales across a busy calendar of live events and experiences. You'll lead the strategy across key digital channels, using data and insights to maximise ROI while continually testing and improving campaigns.

This is a hands-on role for someone who thrives in a fast-paced entertainment environment and enjoys seeing their work directly impact event attendance and audience growth.

What's In It For You?

• Work for a fun, fast-growing entertainment brand with an energetic culture
• 4-day working week (Monday off)
• Hybrid working - Liverpool City Centre office + WFH
• Exciting incentives, prizes and team events
• The opportunity to work on high-profile live events and experiences
• A collaborative team environment where creativity and ideas are encouraged

Key Responsibilities:

• Develop and implement the overall digital marketing strategy to drive ticket sales and ROI
• Manage and optimise paid digital channels including Google Ads and paid social
• Lead website improvements with a CRO-focused test-and-learn approach
• Analyse performance through Google Analytics and reporting tools to generate insights
• Manage and collaborate with external agencies and consultants
• Oversee CRM and organic social strategy to improve retention and engagement
• Line manage and support a CRM & Social Executive
• Report on campaign performance and digital channel effectiveness against business targets

What We're Looking For

• 5+ years' experience in digital marketing or performance marketing
• Strong experience managing paid media channels (Google Ads & paid social)
• Confident using Google Analytics, Tag Manager and Search Console
• Experience managing agencies and external partners
• Background in ticketing, hospitality, live events, music, venues or entertainment marketing
• Data-driven mindset with the ability to interpret insights and optimise campaigns
• Experience with reporting tools such as Looker Studio, Power BI or similar is a bonus

Apply Today!

BH35682