Sales Director

Job Title: Sales Director

Department: Lift & Escalator (Sales)

Location: South East England / Essex Head Office

Reporting to: Chief Operations Officer & Chief Executive Officer

Key Relationships: Sales Team, Service and Repair team, Major Works and Projects team, Admin team, and existing clients

The information below outlines the role and responsibilities. It provides a general overview of main purposes and is not exhaustive. You may be required to perform additional duties to uphold high business standards. This description may be updated periodically to reflect company needs.

Industry: Lift & Escalator

Role Purpose: Lead, manage, develop, and recruit the Sales Team while nurturing current and potential client relationships. Define and execute strategies to enhance business opportunities aligned with company goals.

Key Responsibilities:

• Provide direct line management and leadership to the Sales Team, ensuring pricing accuracy, margin growth at sale, and seamless handover processes to Major Works and Service & Repair teams.
• Build a new client base for tendering major and prestigious UK projects.
• Oversee team activities and personnel issues, including one-to-ones and performance reviews to meet KPIs and targets.
• Develop and lead a unified marketing strategy with the team to elevate the Group's reputation and service awareness.
• Serve as primary contact for key accounts; drive opportunity development to increase share of wallet and add high-margin clients.
• As a Senior Management Team (SMT) member, attend monthly meetings to report progress, status, support needs, and investment requirements.
• Collaborate with CEO and COO to set and assess annual sales targets.
• Design and launch sales campaigns, analysing market needs, returns, margins, and delivery processes.
• Set, track, and evaluate individual sales targets.
• Ensure full compliance with legislation, industry standards, solicitation, and anti-collusion policies; foster a compliance-focused culture.
• Own the tender process (consolidation, preparation, pricing, RFIs) for Service & Repair and Major Works, refining formats and details.
• Analyse portfolio for loss-making contracts, density gaps, margin opportunities, and action plans.
• Support Major Works and Service teams on handovers for seamless client transitions and profitability protection.
• Cultivate relationships with new clients for sustainable growth.
• Define and manage client onboarding, including critical path mapping, clear communications, and portal training for operational/financial terms.
• Review contracts for improvements; secure Legal Counsel and MD approval before implementing T&C updates.
• Help define CRM enhancements for sales tracking, pipeline management, and alignment with operational systems.