Senior Marketing Manager

Senior Marketing Manager

Central London - Up to 70k + Benefits

Hospitality Industry

Zachary Daniels are very pleased to be representing this incredible international Restaurant Group in the market. They're looking for a Senior Marketing Manager to join our London-based team, reporting into the Head of Marketing. This is a pivotal role within the business, responsible for leading one of this group's core restaurant marketing streams across multiple sites and brands.

You'll own the end-to-end marketing strategy and execution for your channel-driving commercial performance, brand strength, and guest engagement across a diverse and growing portfolio.

Working closely with senior leaders across Marketing, Digital, Social and Restaurant Operations, you'll play a key role in shaping their wider marketing direction while delivering high-impact, integrated campaigns.

Key Areas of Focus:

Brand & Strategy

• Own and evolve channel strategy, translating commercial goals into insight-led plans
• Ensure consistent, compelling brand execution across all touchpoints
• Support menu launches, pricing and value positioning

Campaigns & Delivery

• Lead integrated, multi-channel campaigns end-to-end
• Manage the marketing calendar and align with wider business activity
• Partner with Operations, Digital and CRM to ensure effective execution

Channels, CRM & Performance

• Own channel performance across all owned platforms
• Work with CRM/data teams on segmentation and personalisation
• Set KPIs, analyse results and optimise future activity

Partnerships & Local Marketing

• Deliver partnerships, activations and local marketing initiatives
• Ensure all activity is commercially driven and on brand

Leadership & Stakeholders

• Act as a senior partner across teams and manage agencies
• Support and develop junior team members

Governance & Standards

• Manage budgets, forecasting and reporting

Experience Needed:

• Proven senior marketing experience in hospitality, retail, leisure or multi-site consumer brands
• Strong track record of delivering end-to-end strategy with commercial impact
• Expertise across integrated campaigns, CRM, owned channels and performance marketing
• Confident stakeholder manager with experience leading agencies, budgets and complex projects
• Commercially minded and data-driven

Person Profile:

• Strategic, but hands-on in delivery
• Clear communicator with strong judgement
• Collaborative leader who builds trust and momentum
• Proactive, resilient and adaptable
• Passionate about brand, guest experience and measurable impact

Do not hesitate with this one or scroll-by as it one be on the market for long. This is your chance to work for a globally recognised hospitality brand with some exciting new site openings. You'll be impressed once you hear the brand!

Please make sure you apply today!

BH35775