Digital Analytics Manager

Digital Analytics Manager London (Hybrid) Up to 60,000 + Benefits

Zachary Daniels are delighted to be partnering with a growing, customer-focused retail business that is investing heavily in its data and digital capability, to recruit a Digital Analytics Manager.

This is a key role within the business, responsible for driving digital analytics strategy and enabling data-led decision making across marketing, ecommerce, and customer functions. You'll take ownership of analytics platforms, lead on data integration initiatives, and play a central role in shaping how data is used to drive performance and growth.

Benefits You'll Enjoy:

• Salary up to 60,000
• Hybrid working (2 days in London)
• Opportunity to shape and own digital analytics strategy
• Work closely with senior leadership and key decision makers
• Ongoing investment in data and technology

Role Responsibilities:

• Own and manage digital analytics capability across the business, with a focus on GA4 and GTM
• Manage external analytics partners, ensuring delivery aligns with business objectives
• Lead the development and execution of a centralised data strategy to support insight generation
• Drive marketing measurement across multiple brands, delivering insight into performance and ROI
• Develop and maintain dashboards and reporting using tools such as Power BI and Looker
• Lead initiatives around customer segmentation and performance marketing optimisation
• Oversee data accuracy, tracking, and implementation including GA4 optimisation and tag management
• Contribute to the development of a centralised data warehouse (GCP, BigQuery)
• Ensure data governance, privacy, and compliance standards are met

About You:

• Deep expertise in GA4 and Google Tag Manager (essential)
• Strong understanding of digital tracking, attribution, and marketing performance measurement
• Experience working with BI tools such as Power BI or Looker
• Familiarity with data warehousing concepts and tools (GCP, BigQuery)
• Experience managing external partners or agencies
• Commercial mindset, able to translate data into actionable insights
• Strong stakeholder management skills, comfortable working with senior leaders

This is a fantastic opportunity for a Digital Analytics Manager to take ownership of a critical function within a business that is genuinely investing in data, with the chance to shape strategy, improve performance, and drive measurable impact.

Apply today with your most up-to-date CV!

BH35783