Job Description
CRM Marketing Manager DTC Wellness Retailer SW London
Zachary Daniels Recruitment is delighted to be once again supporting this rapidly scaling DTC Wellness Retailer, this time with the appointment of a motivated CRM Marketing Manager with a genuine passion for the health and wellness sector.
What started at a kitchen table five years ago has grown into one of the Sunday Times fastest growing private companies, backed by Google, elite athletes, and entrepreneurs, with a viral appearance on Dragons' Den.
The Role
This is a crucial role in the company that is responsible for overseeing the ideation, planning & execution of our clients CRM strategy across e-mail and SMS. CRM is viewed, rightly, as a valuable channel to drive revenue and build long term relationships with their customers.
You will own this part of the business and have a huge opportunity to grow and become a key player in a rapidly growing brand.
Core areas of experience are:
- Testing, Optimisation & Performance
- Email Strategy & Execution
- Retention & Lifecycle Growth
- Team Collaboration
What we're looking for
- 3+ years' experience in email / lifecycle / retention marketing
- Proven experience running A/B tests and optimising email performance
- Comfortable owning revenue targets and reporting against them
- Highly analytical - confident working with data and dashboards
- Strong copywriting skills with a commercial mindset
- Organised, detail-oriented, and excited by continuous improvement
- Experience in DTC, e-commerce, or subscription brands strongly preferred
Benefits
- 25 days holiday + Bank Holidays
- Weekly team workouts during work hours
- Significant L&D budget that you allocate
- Free business products
- In office health bar
- Hybrid working
BH35835
