Group Design & Brand Manager

Tired of churning out creative for 15 different agency clients? Ready to take absolute ownership of one multi-million-pound brand?

Job Title: Group Design & Brand Manager (Agency to In-House Opportunity)

Location: Hybrid (3 days remote, 2 mandatory days at Head Office, Lowestoft)

Salary: £36,500.00 Base Salary + 10% Performance-Related Bonus

Contract: Full-Time, Permanent

About the company

At Kingsley Healthcare, we are more than just a care home group - we are a proud, family-run business driven by a passion to make a meaningful difference in people's lives every single day. Our dedicated teams transform care into a calling, delivering excellence with compassion, integrity, and respect.

As the UK's only large care home provider to achieve B Corp certification, we continue to lead the sector in responsible, values-driven care. In 2024 and again in 2025, we were honoured to be named Health Investor's Residential Elderly Large Care Provider of the Year, a testament to our commitment to quality and innovation.

For eight consecutive years, we've been recognised among the Top 20 Large UK Care Home Groups by carehome.co.uk, reflecting consistently high standards and resident satisfaction. We are also proud to be a Real Living Wage employer, ensuring that the dedication of our team members is valued and fairly rewarded.

Our commitment to people-first values has earned us outstanding workplace recognition, including a 4.7 rating on Glassdoor, a 4.5 rating on Indeed, and the No.1 ranking in the UK for wellbeing at work (Indeed's Better Work Awards 2023).

If you're passionate about delivering exceptional care and want to be part of a forward-thinking organisation that puts both its residents and people at the heart of everything it does, we'd love to hear from you.

About the role

We are looking for a Group Design & Brand Manager.

This is a senior, strategic leadership role. If you are an ambitious creative-perhaps currently operating in a fast-paced agency environment-who is ready to transition in-house and act as the absolute commercial guardian of a premium corporate identity, we want you to lead our visual evolution.

The Challenge & The Opportunity:

Reporting directly to the Head of Marketing, you will own the overarching visual identity across our entire group: Kingsley Healthcare (40+ residential homes), Kingsley Homecare, and Kingsley Philanthropy.

• Total Brand Ownership: You won't wait for instructions. You will proactively audit our output, architect a top-tier corporate document strategy, and elevate our brand identity to the next level.
• Premium Visual Storytelling: You will act as the creative powerhouse for our wider marketing team. You will produce, shoot, and edit high-end promotional video, design high-converting advertising campaigns, and supply our Social Media team with highly optimised assets.
• Commercial Print & Production: You will take total ownership of our physical marketing collateral. You will ruthlessly negotiate with external print suppliers and media buyers to drive maximum ROI and efficiency across the group.
• Global Leadership: You will manage, mentor, and optimise the workflow of our fully offshore design production team (comprising a Senior Graphic Designer and a Graphic Designer based entirely in our Sri Lankan operational hub). One of your first strategic tasks will be helping to recruit and onboard a new designer to complete your offshore engine!

Reports to: Head of Marketing

Key duties and responsibilities

Who You Are:

• The In-House Transitioner: You have the rigorous multi-account discipline of an agency professional, but you are ready to dedicate your talents to a single, rapidly growing, purpose-driven business.
• A Remote Leader: You possess the communication skills and workflow mastery required to lead a transnational, offshore execution team. You know how to write an airtight design brief.
• The Complete Creative: You have expert-level mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop) alongside extensive video editing and motion graphics capability (Premiere Pro, After Effects).
• A Commercial Leader: You understand that beautiful design is useless if it doesn't drive commercial goals (occupancy, recruitment, brand equity) or save the business money (supplier negotiation).
• An Empathetic Communicator: You possess the emotional intelligence to visually market highly sensitive adult social care and dementia services with profound dignity and regulatory (CQC) compliance.

What will you gain?

The Kingsley Package:

• £36,500.00 Base Salary
• 10% Performance-Related Pay (PRP) Bonus tied directly to your commercial and delivery results.
• Hybrid Working: 3 days working remotely with total autonomy; 2 days a week collaborating in our vibrant Lowestoft Head Office.
• We are a proud Real Living Wage employer, hold a sector-leading 4.7/5 rating on Glassdoor, and were officially ranked Number 1 in the UK for work wellbeing in Indeed's Better Work Awards.