Marketing Manager

Marketing Manager

Salary: £39,500 - £46,000

Locations: Salford, Sheffield, Westminster

Job type/Working pattern: Permanent. This role is available on a full-time basis with the option of compressed hours working. This role is also suitable for part-time working hours, with a minimum requirement to work 4 days / 29.6 hours per week due to business requirements.

Job summary

The Home Office works to build a safe, fair and prosperous UK. We achieve this through our work on counter-terrorism, policing, crime, drugs policy, immigration and passports.

The Communications Directorate is a multi-disciplinary team delivering the Home Office's communications strategy. We are insight-led and results-driven, and our marketing campaigns support strategic objectives using a wide range of channels. We seek to provide high quality media, rebuttal and social media services. Our Internal Communications team supports employee engagement and business transformation.

The post will sit in the directorate's specialist marketing team who work on campaigns to inform the public and/or change attitudes and behaviours, targeting a range of audiences across all media channels. As well as the opportunity to work on campaigns that improve lives and the safety and security of the UK, the successful candidate will work with some of the best media and creative agencies in the business.

We are seeking an experienced and passionate Marketing Manager to support and implement marketing strategies in support of the Home Secretary's priority areas.

This post calls for a creative thinker and planner, with the ability to work at pace on some of the most interesting and challenging briefs you will encounter in your career.

Job description

You will have experience in a communications delivery role and expertise in delivering integrated paid-for marketing campaigns. The successful candidate will bring experience of supporting campaign activity from initial research through strategic development, creative and media planning, implementation and evaluation. You will have excellent marketing skills as well as the ability to build strong relationships with a diverse range of audiences and stakeholders. You will also be able to work effectively with agencies and suppliers.

It is essential that candidates are highly organised, with an ability to work autonomously and prioritise effectively. Strong project management skills will be key. In addition, candidates should have experience of accurately managing budgets, including forecasting future spend.

Key Responsibilities

• Contribute to the planning, delivery and evaluation of marketing campaigns to meet business objectives.
• Campaign development and delivery including media planning and buying, creative development and production, and campaign evaluation.
• Management of a wide range of internal and external stakeholders, including GCS, Ministers and policy colleagues.
• Briefing and management of suppliers to deliver high quality and cost-effective marketing activity.
• Evaluation: close working with the Insight team and research agencies to set, measure and report on KPIs and analyse results to improve future campaigns.
• Accurate tracking and management of significant campaign budgets including forecasting and payments. Management of procurement processes.

Essential Criteria

• Experience working across all aspects of multi-channel (broadcast and digital) marketing campaigns to inform the public and change behaviours, from brief to delivery. This includes managing and forecasting budgets, developing creative strategy, shaping propositions and messaging, producing creative assets in a range of formats, and planning and implementing paid media campaigns, including partnerships
• Experience of analysing and prioritising relevant sources of data and insight to inform campaign objectives, briefings and optimisation, as well as using a range of data and methodologies to evaluate impact.
• Strong project management and prioritisation skills, with the ability to work at pace across multiple campaigns supporting communications priorities that can change at short notice. Ability to work independently and use your initiative to drive projects forward.
• Ability to collaborate with a range of internal teams and external stakeholders, with a track record of influencing others to secure buy-in to proposals.
• Experience of managing agency delivery and performance, from briefing through to performance oversight, with an understanding of how to secure value for money.
• Practical knowledge of the wider communications landscape.
• An understanding of the political landscape.

Desirable Criteria

• A formal marketing qualification, e.g., CIM, is desirable but not essential.

Behaviours

We'll assess you against these behaviours during the selection process:

• Making Effective Decisions
• Delivering at Pace
• Communicating and Influencing
• Changing and Improving

We only ask for evidence of these behaviours on your application form:

• Making Effective Decisions

Technical skills

We'll assess you against these technical skills during the selection process:

• Ideas
• Implementation
• Impact
• Insight

Benefits

• In addition to your salary, a career with the Home Office offers a range of benefits, including:
• A Civil Service pension with an employer contribution of 28.97%.
• In-year reward scheme for one-off or sustained exceptional personal or team achievements.
• 25 days annual leave on appointment, rising with service to 30 days.
• Eight days of public holidays, plus one additional privilege day.
• Where business needs allow, some roles may be suitable for a combination of office and home-based working. This is a non-contractual arrangement where all employees will be expected to spend a minimum of 60% of their working time in an office.
• Successful candidates will be eligible for an annual Specialist Recruitment and Retention Allowance (RRA) of £2,300. This allowance is subject to review and could be reduced or withdrawn at any time.
• See more of our benefits on our careers website.

Things you need to know

For further guidance on the application process, click to view and apply to the role on Civil Service Jobs

Applications deadline: Thursday 9 July