Demand Generation Manager

Demand Generation Manager

Glasgow, Hybrid

£45,000 - £50,000 Bonus

Full Time, Permanent

Are you a commercially minded Demand Generation Manager who understands that marketing is about more than campaigns and clicks?

Do you know how to build and optimise marketing funnels, challenge agency performance and ensure marketing activity translates into high-quality pipeline and revenue?

This is a brilliant opportunity to join a fast-growing SaaS business with an established customer base, a strong reputation in its market and ambitious plans for growth.

We are looking for a Demand Generation Manager to take ownership of the end-to-end demand generation function, ensuring that marketing activity is driving measurable business outcomes and delivering a consistent flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

This is not a traditional marketing role.

This is a highly commercial, data-led position for someone who understands how demand generation directly impacts sales performance, pipeline growth and revenue.

You will be empowered to make decisions, challenge performance and take ownership of what is and is not working.

Importantly, this is not a people management role to begin with. Instead, you will manage external agencies and partners, holding them accountable for delivery, results and return on investment.

The Role

As Demand Generation Manager, you will sit at the centre of marketing, sales and leadership.

You will own the demand generation funnel from lead acquisition through to MQL, SQL and pipeline contribution.

Working closely with sales, you will ensure there is alignment on lead quality, follow-up processes and conversion performance, ensuring sales teams are equipped with the opportunities they need to succeed.

A key part of this role will involve managing multiple external marketing agencies, ensuring activity is aligned to business objectives and that every pound spent is generating value.

You will have the autonomy to make decisions, identify opportunities, challenge underperformance and continuously optimise campaigns based on data and results.

• Own and optimise the end-to-end demand generation funnel from lead acquisition through to MQL, SQL and revenue generation
• Define, monitor and improve MQL and SQL performance metrics
• Work closely with sales leadership to improve lead quality, conversion rates and pipeline contribution
• Manage and hold external marketing agencies accountable for campaign delivery and performance
• Analyse campaign effectiveness, attribution and return on investment
• Identify what is and is not working and make recommendations based on data
• Coordinate multi-channel campaigns across internal stakeholders and agency partners
• Monitor pipeline performance and identify bottlenecks within the funnel
• Present clear reporting and insights to senior leadership
• Ensure marketing activity remains commercially focused and aligned to growth targets
• Support demand generation initiatives designed to increase customer acquisition and revenue growth
• Manage campaign priorities, budgets and deadlines effectively
• Drive continuous improvement across lead generation and nurture activities

The Candidate

We are looking for an experienced Demand Generation professional who understands how marketing supports sales and drives measurable business growth.

This role requires someone who is comfortable making decisions, taking ownership and operating with a high degree of autonomy.

You must have experience working with external agencies and be confident challenging performance, asking difficult questions and ensuring value is delivered.

You will understand marketing funnels in detail and have hands-on experience managing MQLs, SQLs and pipeline performance.

This role would suit someone who has worked in demand generation, growth marketing, revenue marketing or B2B SaaS marketing and is looking to take ownership of a critical business function.

• Significant experience in Demand Generation, Growth Marketing or Revenue Marketing
• Proven experience managing external agencies and third-party partners
• Strong understanding of MQLs, SQLs and pipeline management
• Experience owning and optimising marketing funnels
• A track record of improving lead quality and conversion performance
• Strong analytical skills with the ability to turn data into action
• Experience working closely with sales teams and senior stakeholders
• Excellent project management and prioritisation skills
• Confidence making decisions independently
• A commercial mindset and a genuine interest in driving business growth
• SaaS experience would be advantageous but is not essential

In Return

• £45,000 - £50,000 depending on experience
• Performance-related bonus
• Hybrid working
• The opportunity to take full ownership of demand generation strategy
• A highly visible role with direct impact on revenue growth
• The chance to shape how marketing supports sales and pipeline generation
• Autonomy to make decisions and drive change
• A key position within a growing SaaS business with ambitious plans

This is an opportunity for an experienced Demand Generation Manager who wants ownership, accountability and the ability to directly influence commercial success.

Interested? Please click 'apply' today.