Assistant General Manager - Premium Gym
Anytime Fitness Seven Sisters Road
Salary: Competitive Basic + Bonus (£40,000 OTE)
About Us
Last year we opened a brand-new Anytime Fitness club on Seven Sisters Road.
We've invested heavily in creating an exceptional member experience, with state-of-the-art equipment, beautiful facilities and a modern, digital-first marketing strategy that consistently generates warm leads. Our members love the product, and we're looking for an ambitious Assistant General Manager to help drive the next phase of growth.
About the Role
As Assistant General Manager, you'll play a pivotal role in the day-to-day operation and commercial success of the club. Working closely with the General Manager, you'll lead membership sales, support retention initiatives, oversee operational standards and help create an outstanding experience for every member.
This is a hands-on leadership role for someone who thrives in a fast-paced environment, enjoys motivating others and is passionate about delivering results through both people and performance.
You'll be equally comfortable leading from the front on the gym floor, managing membership enquiries, supporting team development and ensuring the club operates to the highest standards.
Main Responsibilities
- Drive membership sales through tours, consultations, calls and follow-up activity.
- Manage daily lead flow and sales pipeline activity through ClubWise.
- Support the delivery of club revenue, membership growth and retention targets.
- Proactively manage arrears, renewals and cancellations to protect recurring revenue.
- Assist with the day-to-day operation of the club, ensuring exceptional standards of cleanliness, presentation and member experience.
- Lead by example and support, coach and motivate team members to achieve their objectives.
- Deliver first-week and first-month member engagement activity to improve retention.
- Work closely with our marketing agency to maximise campaign performance and lead generation.
- Support local marketing initiatives, partnerships, events and community outreach activity.
- Monitor and report on key club KPIs including sales, retention, member engagement and operational performance.
- Act as Duty Manager and take responsibility for the club in the General Manager's absence.
About You
- Previous experience within a health club, fitness, hospitality, leisure or customer-focused environment.
- Proven track record of achieving sales targets and driving commercial performance.
- Natural leader who enjoys developing and motivating others.
- Highly organised with strong attention to detail.
- Comfortable working with KPIs, targets and performance metrics.
- Excellent communication and relationship-building skills.
- Positive, energetic and professional approach.
- Passionate about delivering exceptional customer service and member experiences.
- Experience using ClubWise or similar CRM systems would be advantageous.
- You must be Level 3 Qualified
What We Offer
- Starting salary of £29,000 plus uncapped commission (realistic OTE £38,000 - £40,000).
- Complimentary Anytime Fitness membership.
- Ongoing training and development opportunities.
- Supportive leadership team and a premium product you can be proud to represent.
- Clear progression opportunities as we expand to additional locations.
Next Steps
If you're an ambitious fitness professional looking to take the next step in your management career and play a key role in the growth of a premium health club, we'd love to hear from you.
Apply now to join Anytime Fitness Seven Sisters Road and help shape the future success of the club.