Area Sales Manager

  • GCS Associates
  • City, Cardiff
  • Jul 08, 2026
Full time Marketing

Job Description

Role: Area Sales Manager / External Sales Representative

Location: External role covering South, mid & East Wales

Sector: Building Materials / Construction Products / Builders Merchants

Package: 40,000 - 65,000 + Bonus + Car + Benefits

We are looking for an experienced External Sales Representative / Area Sales Manager for a growing business supplying building products into builders merchants, independent retailers and developers across the South, Mid and East Wales region.



The Role

  • Managing and developing existing merchantaccounts
  • Generating new business opportunities across the region
  • Selling building products, concrete, paving and associated products
  • Building relationships with:
    • Builders merchants
    • Developers
    • Regional Housebuilders

This External Sales Manager / Area Sales Manager role requires someone with strong commercial awareness, excellent relationship-building skills and the drive to grow market share within an established and expanding territory.



What We're Looking For

  • Previous external or internal sales experience within:
    • Building materials
    • Construction products
    • Builders merchants
  • Strong account management and business development skills
  • Ability to identify and win new opportunities
  • Knowledge of the merchant route to market
  • Self-motivated with a strong sales drive
  • Excellent communication and negotiation skills
  • Previous experience as External Sales Representative / Area Sales Manager


Key Attributes

  • Customer-focused approach
  • Proven sales background within construction or interiors products
  • Experience working with builders merchants and retailers
  • Ability to build long-term relationships with customers and colleagues
  • Organised, proactive and target-driven

This is an excellent External Sales Represntative / Area Sales Manager opportunity to join a respected and ambitious business within a growing product sector.

For further information on this exciting Area Sales Manager / External Sales Representative opportunity, please apply online.

INDS