Sales Executive

Job Title: Sales Executive
Location: Birmingham B5

Salary: Up to £28,000

Our client is a leading retailer specialising in high-quality garden furniture. They are passionate about helping customers create the perfect outdoor spaces and are looking to expand their sales team with a proactive Sales Executive to drive new business and reconnect with existing clients.

The Sales Executive will play a key role in generating new sales opportunities, contacting lapsed customers, and maintaining strong relationships with existing clients. The ideal candidate will be target-driven, confident, and motivated to deliver excellent customer service while contributing to the growth of the business.

Key Responsibilities

• Identify and generate new business opportunities through research, cold calling, and networking.
• Contact lapsed or inactive customers to encourage repeat business and promote new products.
• Develop and maintain strong relationships with existing clients, understanding their needs and providing tailored solutions.
• Achieve and exceed individual sales targets and KPIs.
• Maintain accurate records of customer interactions and sales activity in the CRM system.
• Prepare sales reports and provide updates to management on pipeline progress.
• Attend client meetings, garden shows, or events to support sales initiatives and brand promotion.
• Collaborate with internal teams to ensure smooth handover of new clients and account management.

Person Specification / Key Skills

• Proven experience in retail or B2B sales, preferably within home, garden, or furniture sectors.
• Strong communication and relationship-building skills.
• Confident in contacting new and lapsed customers to generate sales.
• Target-driven with a proactive, self-motivated approach.
• Excellent organisational skills and attention to detail.
• Competent with Microsoft Office and CRM systems.
• Enthusiastic about garden furniture, outdoor living, or related products.