Brand Manager

Job Advert: Brand Manager

Are you a strategic thinker with a passion for building brands and delivering outstanding marketing plans? Do you thrive in a fast-paced, performance-led environment? If so, we'd love to hear from you.

We're looking for a Brand Manager to join our clients high-energy marketing team and take ownership of key brands within their portfolio. This is a fantastic opportunity to shape the future of their category through insight-led strategy, compelling brand communications, and innovative product development.

What You'll Be Doing:

Brand Strategy & Planning

• Analyse market and consumer trends to uncover powerful insights.
• Help shape 3-year brand growth plans and co-develop annual brand plans with agency partners.
• Drive alignment across internal and external stakeholders.

Brand Performance & Operations

• Monitor brand KPIs including sales, market share, and profitability.
• Evaluate in-store activity and promotional effectiveness.
• Manage budgets and support cross-functional project delivery.

NPD & Innovation

• Collaborate with R&D and NPD teams to develop and launch new products.
• Manage consumer testing, claims development, and packaging design.

Communications & Activation

• Work with agencies to develop and execute multi-channel marketing campaigns.
• Ensure synergy across ATL, BTL, digital, and retail channels.
• Partner closely with Sales and Category teams to maximise impact in market.

What We're Looking For:

• Degree-qualified (Marketing or related field); postgrad qualification a plus.
• 4+ years of brand/marketing experience, preferably in FMCG or Beauty/Personal Care.
• Strong grasp of ATL, BTL and digital marketing.
• Exceptional communication and stakeholder management skills.
• Proven analytical capability (commercial and consumer data).
• High proficiency in MS Excel, PowerPoint, and Word.

This is a 6 month temporary role and you will be working 37 hours per week. This is a Hybrid role with 2-3 days based in the office in Central London.

New Appointments Group, Expertly Matching Employers and Jobseekers since 1975.

Before submitting your CV, please take a moment to check the layout, spelling, and grammar. If your CV includes graphics or design features, we'd also appreciate a simplified version in Word format.

If this role isn't for you, please check out our website for other roles that may be suitable, or send us your CV, we would still like to hear from you! You can find us on (url removed) or LinkedIn, Facebook, Instagram and

We are committed to fostering a diverse and inclusive environment in line with the Equality Act 2010. All qualified applicants will be considered regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. New Appointments Group acts as an Employment Agency for permanent roles and as an Employment Business for temporary roles.