Job Description
The role focuses on leading and executing content-driven marketing campaigns that support member engagement, acquisition, and communications goals. It involves cross-functional collaboration, content creation across multiple channels, and data-led performance optimisation.
Client Details
Renowned membership based in central London
Description
- Develop and maintain a content strategy to meet engagement, acquisition, and communication goals.
- Plan and schedule content across channels including website, social media, email, events, and partner platforms.
- Lead end-to-end content-led campaigns-from planning to performance review.
- Produce and manage content assets like podcasts, webinars, blogs, reports, and newsletters.
- Collaborate with another Marketing Specialist to optimise content for diverse audiences and channels.
- Expand content reach through partnerships, influencers, and industry publications.
- Support SEO and keyword strategy implementation across digital content.
- Analyse content performance using KPIs and adjust strategy based on insights.
Profile
- Proven experience managing integrated, content-led marketing campaigns
- Strong project management and organisational skills
- Ability to work with and influence multiple internal and external stakeholders
- Creative thinker with attention to detail and a drive for innovation
- Excellent copywriting, proofing, and communication skills
- Skilled in marketing data analysis and performance reporting
- Hands-on experience with CRM, CMS, and marketing automation tools
- Solid understanding of Google Analytics (GA4) and social media optimisation
Job Offer
Salary - 40,000 + plus comprehensive benefits scheme
Location - London Based - two days a week in the office
About Michael Page