Digital Marketing Manager

The Digital Marketing Manager will oversee and drive the development, implementation, and optimisation of digital marketing strategies. This role is critical to enhancing the organisation's online presence and engagement within the not-for-profit industry in Manchester.

Client Details

This role is with a well-established not-for-profit organisation operating within the education sector. The organisation is medium-sized, focused on delivering impactful programmes and services, and is based in the heart of Manchester.

Description

• Lead the development and execution of a comprehensive digital marketing strategy focused on website management, brand awareness and reporting
• Manage and optimise digital channels, including email marketing, social media, and the organisation's website.
• Lead the implementation and management of google analytics.
• Monitor and analyse campaign performance using analytics tools, providing practical insights for improvement.
• Collaborate with internal teams to create engaging content aligned with organisational goals.
• Manage website content, SEO/SEM strategy, and analytics with a strong focus on user journey.
• Maximise the use of our CRM for segmentation, campaign automation, lead management, and performance analytics
• Ensure that all digital marketing activities comply with relevant regulations and best practices.
• Manage digital marketing budgets and ensure cost-effective use of resources.
• Stay updated on industry trends to keep strategies innovative and effective.

Profile

A successful Digital Marketing Manager should have:

• Proven experience in developing and implementing digital marketing strategies.
• Strong knowledge of SEO, SEM, and analytics tools such as Google Analytics.
• Proficiency in managing social media platforms and email marketing campaigns.
• Excellent collaboration and communication skills to work across teams.
• A degree or equivalent qualification in marketing, digital media, or a related field.
• A creative and analytical mindset with attention to detail.

Job Offer

• Competitive salary ranging from 40,000 to 45,000.
• Opportunities to make a meaningful impact in the not-for-profit industry.
• Flexible working arrangements and a supportive team environment.

If you are passionate about digital marketing and want to contribute to a purpose-driven organisation, apply today to join this exciting opportunity