Senior Digital Manager

Senior Digital Manager

Retail Brand - Oxfordshire (Hybrid, 4 days onsite)Salary: Up to £70,000 + benefits

A leading retail brand is seeking a Senior Digital Manager to lead the strategy, performance, and optimisation of its website and mobile app, enhancing the digital journey for customers.

Strategy & Planning

• Lead the digital user experience (web & app), prioritising improvements using data insights and best practice.

• Define and oversee the SEO strategy, working with external agencies.

• Set annual KPIs for web, app, and SEO performance.

Execution & Delivery

• Oversee frontend development and design, managing timelines, budgets, and agency partners.

• Coordinate website/app development sprints with IT and agency teams.

• Provide post-launch support to ensure high-quality delivery of new features.

Stakeholder & Agency Management

• Act as the central point of contact for regional teams, sharing updates and best practice.

• Manage relationships with external agencies supporting SEO and development.

• Collaborate with marketing, content, and design teams to maintain consistent digital standards.

Measurement & Optimisation

• Monitor platform performance using analytics and customer insights.

• Conduct regular content and UX audits to drive continuous improvement.

• Use data to optimise user journeys and engagement.

Must Have:

• CMS experience (e.g., Contentful, Umbraco).

• Experience with online editorial content and copy.

• Proven experience managing external agencies.

• Background in luxury, retail, lifestyle, or hospitality with physical locations.

• Understanding of user experience and analytics tools (Adobe Analytics, Hotjar, etc.).

Nice to Have:

• Experience overseeing web, app, and SEO strategies (agency-managed).

• Performance-focused mindset with knowledge of ROI, reach, and consumer behaviour.

• Strong communication and stakeholder management skills.

• Analytical, organised, and proactive; familiarity with Agile/Scrum.

• Proficient in Excel and PowerPoint.

• Initial Talent Screen

• Interview with Head of Channel Marketing

• Meeting with Marketing Team

• Final interview with People Team

Drive the digital experience for a leading luxury brand and help shape the future of its online and mobile platforms.

Find out more and apply via the link below