Job Description
Digital Marketing & Communications Manager
Are you a digital marketing expert with a passion for hospitality and a flair for driving customer engagement? My client are seeking a Digital Marketing & Communications Manager to lead and innovate across their digital channels, enhancing brand presence and boosting business growth.
Location: Hybrid - 3 days office-based (Dorset area), 2 days remoteContract Type: Full-time, PermanentSalary: up to £45,000 d.o.e.
About the Role
This is a pivotal role responsible for delivering best-in-class digital marketing across websites, e-CRM, SEO, paid advertising, and social media. You'll lead a small team and work closely with external agencies to ensure our digital strategy is aligned with business goals.
Key Responsibilities
- Oversee and optimise multiple websites including corporate and hospitality venues
- Maximise e-CRM capabilities through segmentation, A/B testing, and targeted campaigns
- Drive online bookings and engagement via paid channels (Google PPC, social media, display)
- Develop and execute a social media strategy, including training and content creation
- Manage digital agencies and ensure performance excellence
- Monitor digital guest journeys and provide actionable insights using analytics
- Lead voucher and loyalty schemes, including guest communications
- Support broader marketing initiatives across the business
What We're Looking For
- Minimum 5 years' experience in digital marketing, ideally within hospitality
- Strong knowledge of e-CRM, paid media, SEO, and social platforms
- Degree educated; marketing qualifications desirable
- Excellent analytical, creative, and project management skills
- Confident communicator with stakeholder management experience
- Adaptable and forward-thinking with a passion for digital innovation
Why Join Us?
You'll be part of a dynamic and supportive team, working in a fast-paced environment where your ideas and expertise will make a real impact. If you're ready to take ownership of digital strategy and elevate customer engagement, we'd love to hear from you.
