Regional Sales Manager

  • Four Squared Recruitment Ltd
  • City, Manchester
  • Oct 22, 2025
Full time Marketing

Job Description

Regional Sales Manager Northwest
Location: Northwest England
Salary
: £42,000
OTE: £70,000+
Reference: (phone number removed)

Are you a driven field sales professional looking to represent a premium brand with a strong reputation for quality, innovation, and sustainability?

Our client is a multi-award-winning British business with over a decade of success in the eyewear industry. Founded by two entrepreneurs with deep family roots in the sector, the company has grown into a global operation, supplying stylish and high-quality optical products to over 70 countries. Headquartered in the West Midlands, they operate from two distribution centres and maintain a close-knit team of around 55 employees, including a dedicated sales force.

Their product range spans mid to premium price points and is backed by a full-service model that includes in-house design, manufacturing, and sales. Sustainability is a core value, half of their product range is sustainably sourced, their vehicle fleet is fully hybrid/electric, and they are certified for their commitment to ethical and environmental standards.

The Role
As Regional Sales Manager, you ll take over one of the company s top three territories, covering Chester to Northumbria, across to Hull, and down to Sheffield (excluding Leeds). You ll inherit a warm desk with existing accounts, but new business development is a key focus.

Reporting to the Sales Director, you ll manage a portfolio of independent accounts and groups. This is a consultative sales role where you ll build long-term relationships, guide customers on product selection, and leverage the company s extensive marketing resources.

Key Responsibilities
  • Achieve monthly sales of £50,000, with commission starting at £16,666/month
  • Manage deals ranging from £2,000 £10,000
  • Hit annual billing targets of £600k £800k
  • Use a newly implemented CRM system to manage pipeline and activity
  • Attend 3 major international trade shows annually (Paris, Milan, Munich)
  • Spend 3 4 days in Bromsgrove office during onboarding to meet brand managers and align on strategy
What We re Looking For
  • Field sales experience (essential)
  • Product sales background (optical, consumer goods, FMCG, pharmaceutical, or medical tech)
  • Optical industry experience (beneficial but not essential)
  • Strong relationship-building and customer service skills
  • Organised, analytical, and strategic mindset
  • Full UK driving licence and willingness to travel
  • Based within the region (ideally around Preston, Blackburn, or Bradford)
What s on Offer
  • Competitive salary and bonus structure (top performers earn £70k take-home)
  • Company car and fuel card
  • Laptop, iPad, and phone
  • 23 days holiday + bank holidays (with 3 days reserved for Christmas)
  • Standard pension
  • Complimentary glasses, eye tests, and free sunglasses annually

This is a rare opportunity to join a business with a rich heritage, a strong growth trajectory, and a genuine commitment to sustainability. If you're passionate about premium products and delivering exceptional service, we d love to hear from you!