Head of Mass Engagement

The Talent Set is delighted to be partnering with Ronald McDonald House Charities to recruit to this newly established Head of Mass Engagement position, a key senior role within the Engagement Directorate.

Head of Mass Engagement
Salary: £62,000
Location: Flexible with hybrid working of 2dpw from a Ronald McDonald House or Office

Ronald McDonald House Charities is investing significantly in its Engagement Strategy, introducing new positions (such as this Head of Mass Engagement) to ensure they can establish further meaningful relationships with their community of supporters to expand reach and deepen impact for families that need their support.

As Head of Mass Engagement you drive a digital-first approach, leading a portfolio covering participation events, community fundraising, individual giving, supporter care and supporter operations. You will develop compelling new propositions/products to untap significant potential for deeper engagement and increased financial support, effectively ensuring that all public fundraising activity is aligned to the new Engagement Strategy and reflective of the charity's values and strategic ambitions.

This is a fantastic opportunity for an experienced public fundraising expert to be truly creative, with the investment and senior-level buy in required to develop and shape the future direction of Mass Engagement for the charity.

As Head of Mass Engagement you will:

• Lead the team to deliver integrated tactical strategies across mass participation, community fundraising and individual giving to drive income growth and deeper engagement with these audiences.
• Work closely with the Associate Director of Mass Engagement to ensure mass fundraising activity is aligned to broader organisational campaigns, strategy and digital mobilisation.
• Oversee and deliver strategies across all public fundraising channels (participation events, community, individual giving, supporter care), ensuring brand alignment and driving deeper supporter engagement.
• Take ownership of the development and implementation of supporter journeys across all mass engagement channels.
• Work closely with colleagues/peers in communications, digital, brand and relationship fundraising to ensure activities are truly integrated and aligned.

The role would best suit:

• An experienced public fundraising leader with a demonstrable expertise across individual giving, community fundraising and participation events.
• A strategic and creative mind, with the ability to lead operational delivery across a multi disciplinary team.
• Someone with demonstrated success of driving income growth with a focus on supporter retention.
• A skilled and confident people manager, driving an inclusive and empowering culture to develop direct reports and the wider team.

Please get in touch as soon as possible to express an initial interest, the deadline for applications (CV and cover letter) is Tuesday 4th November with first stage interviews scheduled to take place on 19th November.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.