Group Marketing Manager

Location: Coalville, Leicestershire
Salary: 45,000 - 55,000 per annum
Hours: Monday to Friday 8am - 5pm
Hybrid working available (office presence preferred)
Benefits: On-site parking with EV charging available, Extra day of paid leave on your birthday, A companywide monthly bonus scheme, Lunch provided

Lead a Marketing Transformation Across Two Businesses

We are representing a well-established and ambitious SME comprising two businesses; one specialising in Fire Protection and Life Safety systems, and the other in the Food Ingredients sector.

With significant investment and bold growth plans in both entities, this is an exciting opportunity for an experienced and commercially minded Group Marketing Manager to develop and deliver a cohesive marketing strategy that supports both companies.

While you will be employed by the Fire Protection and Life Safety business, you will also provide strategic marketing support to the Food Ingredients business, with your time and expertise apportioned appropriately between the two. The weighting of this role will lean towards the Fire business.

Based in modern offices in Coalville, you will play a key role in building and executing a marketing function that delivers measurable results. This is a newly developed role with genuine scope to influence, lead, and drive performance across both businesses in a company that values innovation and professionalism.

The Role

This is a hands-on and strategic position.

The Fire Protection and Life Safety business has invested in a Strategic Marketing Programme (SMP) which is a 12-month initiative designed to build a marketing framework to drive sustainable growth.

You will oversee marketing activity across both businesses, managing a small internal team and trusted outsourced partners to deliver effective lead generation, digital campaigns, CRM optimisation, and brand development.

Key responsibilities include:

• Leading the 12-month Strategic Marketing Programme in the Fire Protection and Life Safety business and embedding a data-driven marketing framework.
• Developing and executing integrated B2B marketing campaigns focused on lead generation and conversion.
• Managing and optimising HubSpot CRM to ensure accurate and actionable data.
• Leading and motivating a small telesales team and marketing assistant.
• Managing external agencies for design, SEO, PPC, and content production.
• Protecting and enhancing brand integrity across all communications and marketing collateral.
• Managing budgets and reporting ROI, ensuring all marketing activity delivers measurable outcomes.

Requirements

We are seeking a confident, commercially minded, and results-driven marketing professional who enjoys building structure and driving performance. You will combine strategic insight with a hands-on approach and demonstrate the leadership skills required to inspire a small but capable team.

• Proven experience in B2B marketing, ideally for technical products & services.
• Strong track record in lead generation, CRM management, and digital campaign delivery.
• Experience managing internal teams and external suppliers.
• Excellent communication and stakeholder management skills.
• Data-driven mindset with a focus on ROI and performance improvement.
• Commitment to brand integrity and consistency across all marketing activity.
• Familiarity with HubSpot, Salesforce, or similar CRM platforms.

Why Apply?

This is a unique opportunity to take ownership of a marketing function that spans two dynamic and growing businesses. You will have autonomy, a supportive leadership team, and the chance to make a visible impact, particularly within the Fire Protection and Life Safety business, where you will be a key driver of growth.

If you are an ambitious marketer ready to step into a leadership role where you can make a tangible difference across two diverse yet resilient sectors, we would love to hear from you.