Head of Category - eTrading

Head of Category eTrading

Hybrid / Normanton

Up to £80,000

The Advocate Group is exclusively partnering with a £500m+ UK trading business with a long-standing heritage and a broad product portfolio spanning office, facilities, seasonal, lifestyle, and general merchandise categories.

The business operates multiple direct-to-consumer websites and marketplaces, including Amazon UK & EU, TikTok Shop, Instagram, Facebook, and eBay, and is experiencing rapid growth in online and social commerce.

They are seeking a Head of Category eTrading to lead category strategy, using marketplace insights, trend analysis, and performance data to identify high-potential products and maximise commercial performance across all channels. This is a hands-on, strategic role, working closely with the Buying Team to define product ranges, optimise assortment, and drive sales and margin growth.

Key Responsibilities:

• Develop and deliver category strategies for core, seasonal, and spot-buy ranges
• Analyse marketplace and social commerce data to identify trends, best-sellers, and opportunities
• Create tailored product plans for Amazon UK/EU, TikTok, Instagram, Facebook, eBay, and OnBuy
• Partner with the Buying Team to source and launch products at the right specification and price
• Own the category P&L, presenting actionable insights to senior leadership

Candidate Profile:

• Experience in Category Management, Trading, or Buying (eCommerce or Retail)
• Strong knowledge of Amazon Marketplace and social commerce platforms
• Commercially minded with a track record of driving sales and margin growth
• Skilled in data analysis and turning insights into actionable strategies
• Collaborative and able to influence across cross-functional teams

This is a high-profile opportunity to shape category strategy across multiple online channels within a fast-growing division of a £500m+ business.

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