Job Description
Content Marketing Manager
Location: Crewe, Cheshire
Salary: £30,000 - £35,000 per annum
Vacancy Type: Permanent, Full Time
The company looking for a Content Marketing Manager to join their marketing and communications team in Cheshire. Reporting to the Head of Marketing and Comms, you'll play a pivotal role in creating and managing compelling content that brings the Property Group brand and projects to life.
The Role
Your work will help communicate their expertise across land promotion, planning, and property development to a range of professional audiences, including landowners, investors, local authorities, and industry partners. You'll be responsible for developing content that supports business development, stakeholder engagement, and brand awareness.
What you'll be doing:
Content Creation:
Develop and deliver engaging, on-brand content across multiple formats, including website copy, press releases, case studies, social media posts, newsletters, project profiles, and marketing collateral.
Content Strategy:
Support the development and execution of a content strategy that aligns with Muller's business objectives and target audiences.
Channel Management:
Manage and grow Muller's presence across key digital channels, including LinkedIn, the company website, and email campaigns.
Storytelling & Messaging:
Translate complex planning and property proposals into clear, accessible narratives that resonate with both technical and non-technical audiences.
Thought Leadership:
Support the creation of thought leadership content that showcases Muller's expertise in land promotion, planning, and development policy.
Sales & BD Support:
Collaborate with business development, sales, and planning teams to produce materials that support Muller's development pipeline.
Brand Consistency:
Ensure all content reflects Muller Property Group's brand tone, values, and visual identity.
Industry Monitoring:
Stay up to date with planning policy updates, property market trends, and industry developments to identify timely content opportunities.
Skills and Qualifications
- 3-5 years of experience in content marketing, communications, or copywriting, ideally within property, construction, or professional services
- Exceptional writing and editing skills, with the ability to craft engaging content for B2B audiences
- Strong understanding of digital marketing channels, including LinkedIn, Google Ads, and email campaigns
- A proactive approach to identifying stories and opportunities that align with company goals
- Ability to simplify technical topics (e.g. planning policy, land strategy) into clear, engaging messages
- Collaborative mindset, comfortable working with cross-functional teams such as planning, sales, and development
- Familiarity with analytics tools (e.g. Google Analytics, LinkedIn analytics, CRM platforms / HubSpot) to track performance and inform improvements
- Experience in the property development, land promotion, or construction sector (Desirable)
- Understanding of the UK planning system and its stakeholders (Desirable)
- Experience managing or briefing external creative agencies and PR partners (Desirable)
Benefits
- Salary of £30-35k per annum
- 25 days holiday + bank holidays (with leave increasing with tenure)
- Early finish on Fridays
- Summer and EOY Parties, and team socials
- Pension Scheme and incentive package
- Free on-site parking
- Long service awards, including additional holiday entitlement
To Apply
If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.
