Digital Marketing Manager

Our client - an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors - is seeking a Digital Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.

As Digital Marketing Manager you will take ownership of all digital channels and deliver best-in-class performance. This is a pivotal role for someone who thrives on optimising campaigns, managing agencies, and leveraging marketing technology to drive growth.

Key Responsibilities:

Digital Strategy & Performance

• Own and manage all digital channels (website, social media, email, paid media)
• Develop and execute strategies to maximize ROI across SEO, PPC, UX/CRO, and social campaigns
• Monitor and analyse performance metrics, providing actionable insights

Agency Management

• Collaborate with external agencies for SEO, UX/CRO, PPC
• Scrutinise agency plans and challenge recommendations to ensure optimal results
• Identify opportunities to bring certain activities in-house where feasible

Marketing Technology

• Maximise the use of HubSpot Marketing Pro for automation, lead nurturing, and reporting
• Ensure CRM and marketing automation workflows are optimised for conversion

Content and Social Media

• Oversee all social channels, ensuring consistent brand voice and engagement aligning to the correct persona target audiences
• Manage website content and functionality to deliver best-in-class user experience

Reporting & Optimisation

• Produce regular performance reports and dashboards
• Continuously test and optimise campaigns for improved conversion and ROI

Requirements

• Previous experience in digital marketing, with a proven track record managing multi-channel campaigns and working with agencies

• Strong understanding of SEO, PPC, UX/CRO, and social media strategies
• Hands-on experience with HubSpot Marketing Pro (or similar platforms)
• Analytical mindset with ability to interpret data and make decisions
• Excellent communication and stakeholder management skills

Benefits

• Salary- 45,000- 55,000 Basic
• Profit related bonus scheme
• Monday- Friday- 7.30am-4.30pm
• Office based role, but will offer flexibility to work from home when needed

IND25