Senior Brand Manager

Senior Brand Manager

Hungerford- 4 days office based 1 day WFH OR also the option for a 4 day week with 1 day WFH (flexible in-office hours to work around commitments including compressed hours, where feasible).

Must Drive - due to the location of the office

Salary DOE + benefits

FTC 12 months (MAT Cover)

An amazing opportunity for and experienced Brand/Marketing Manager to join my client based in Hungerford, an award-winning family-owned UK food manufacturer.

This is a great opportunity to join an exciting growing portfolio of well-known loved brands that make a difference to people & our planet. You will help shape its future direction, manage it successfully day-to-day and further accelerate growth.

Reporting into the Head of Marketing you will be joining a welcoming marketing team of 7 and managing 1 direct report (Assistant Brand Manager). Working alongside creative, PR, media and design agencies and internally with Sales, Product Development, Production and Technical.

RESPONSIBILITIES

Support the Head of Marketing in developing the strategic and overall annual plans.

Develop, propose and execute on-going marketing campaigns and activities across digital, print, email, PR, influencer, and other channels to deliver the agreed business & marketing plan & KPIs.

Management of the brand social media channels - organic and paid.

Lead on relevant NPD projects working collaboratively with other functions including Sales, Product Development, Production and Technical.

Deliver artwork change projects including leading on refresh projects.

Deliver successful activation of consumer shows/events working with the Events Co-ordinator.

Monitor & evaluate sales performance, marketing activity and campaigns and report on successes and opportunities for improvement on a monthly and ad hoc basis.

Keep up to date with marketplace developments, trends and competitor activity and build into thinking for future activity & NPD pipeline.

Manage the marketing budget

Line management of the Assistant Brand Manager who'll support across activities above

SKILLS AND EXPERIENCE

Candidates with solid experience in a similar role ideally food/drink/FMCG will be preferred.

You are an excellent communicator both verbally and written and can write for publication.

You combine strong commercial analytical skills with creative flair and story-telling ability.

You take the initiative, solve problems effectively, and are happy to get stuck in and be hands on.

You are very well organised and pay attention to detail whilst managing a busy and varied agenda.

You have excellent IT skills, are proficient in Microsoft Office or similar, and social media platforms.

A passion for food/drink and marketing is essential.

BENEFITS

Flexible in-office hours to work around commitments including compressed hours, where feasible.

A pioneering family-owned business with loved brands that make a difference to people & planet.

Beautiful work location

50% staff discount

Cycle to Work, EyeCare, Discounted local gym membership, Employee Assistance Programme

INDCP