Marketing Manager

Marketing Manager Salary: £60,000 - £70,000 (flexible for exceptional candidates)
Location: Sutton Coldfield (Office-based)
Employment Type: Full-time
Reference: (phone number removed)

About Our Client
Our client is a well-established, premium retailer in the financial products sector, renowned for their exceptional service, trust, and professionalism. They have built a strong reputation as a leading online provider in their niche market and are now looking for a highly capable Marketing Manager to lead their marketing function and drive brand growth.

About the Role
We are seeking a strategic, commercially astute Marketing Manager to lead our marketing function and drive brand growth. This is a senior role requiring vision, leadership, and hands-on capability. You will have full ownership of marketing strategy, oversee a talented team, and be empowered to restructure and build the function to deliver exceptional results.

Key Responsibilities Strategic Leadership

• Define and execute a marketing strategy that supports ambitious growth targets.
• Position the brand as the premium choice in the bullion market, maintaining trust and professionalism.
• Identify new opportunities to increase market share and customer engagement.

Brand & Creative Direction

• Uphold and elevate brand standards across all channels.
• Ensure all output aligns with strict brand guidelines and reflects high quality.

Performance Marketing & Digital Growth

• Oversee PPC and paid media strategy (Google Ads, Bing, social platforms).
• Drive improvements in SEO, email marketing, and CRM performance.
• Use data insights to optimise campaigns and maximise ROI.

Team Development

• Lead and inspire a marketing team, including PPC Analyst, Copywriter, Photographer, and Digital Content Creator.
• Recruit and restructure roles as needed (e.g., Website Manager).
• Foster a culture of accountability, creativity, and excellence.

Cross-Functional Collaboration

• Work closely with Sales, Purchasing, and Development teams to align marketing with business objectives.
• Respond quickly to market changes and economic trends impacting demand.

About You

• 5-7+ years of marketing experience, including at least 3 years in a senior leadership role.
• Proven success in developing and executing multi-channel strategies.
• Strong understanding of digital marketing, PPC, and CRM.
• Exceptional attention to detail and brand integrity.
• Commercially driven with the ability to influence and challenge at all levels.
• Confident, proactive, and capable of operating independently.
• Experience in e-commerce or financial products is advantageous.

Benefits

• Competitive salary with flexibility for the right candidate.
• Office-based role with secure, professional environment.
• Opportunity to shape the marketing function and progress within a growing business.