Job Description
Job Description
Job Title: Senior Fundraiser
Directorate: Engagement and Fundraising
Team/Department (if specific): Mass Participation Team, Philanthropy and Partnerships
Date Written/ Amended: 30 October 2025
Context and Background
The NSPCC's mission is to end cruelty to children. In order to carry out its charitable work, we rely on the fundraising support of people across the UK for 90% of its annual income. Within Fundraising, our aim is to provide maximum resources for the NSPCC and children by working together to create the best possible supporter experience by building long-term relationships to create a supporter experience which is different, better and more rewarding than that of supporting any other charity.
The Mass Participation Team (MPT) is an important part of the Philanthropy and Partnerships department within the Engagement and Fundraising directorate. MPT is responsible for attracting new supporters through our mass participation events to maximise fundraised income, and to optimise onward journeys to retain supporters within the NSPCC family.
The Mass Participation Team focuses on three areas of fundraising;
The role of the Senior Fundraiser is to project manage a number of fundraising activities within DIY fundraising and Schools Fundraising areas. The role will be responsible for managing DIY fundraising activity managing acquisition and stewardship for DIY fundraisers, and playing a leading role in reviewing and streamlining user experience across mass, workplace and school audiences. The role will also take on project management of a Schools Fundraising product, managing all aspects of the product throughout its lifecycle. The Senior Fundraiser will be responsible for working as a proactive team member to ensure that the participation levels and net income from activities are maximised.
The key aspects of the role are:
To take a proactive role in identifying and implementing opportunities to improve efficiencies, taking a data-led approach to inform recommendations
To contribute to the development of new activities and build on existing activities to increase participation, remittance rates and income.
Liaises with supporters raising funds for NSPCC
Works with a range of suppliers who support fundraising relationships and activity, such as JustGiving, Enthuse or our fulfilment house Hallmark.
Main duties and responsibilities
8. To work with staff across the organisation to collaborate on agreed department objectives, including participating in cross-functional projects where required as a representative of the mass participation team
• A commitment to safeguard and promote the welfare of children and young people
• To update databases and supporter information systems on a regular basis in line with Data Protection legislation and NSPCC policy and procedures.
• To actively participate in regular department and team meetings, contributing to strategy, discussions and decisions which will be beneficial to the Directorate and wider NSPCC activities.
• To adhere to all the NSPCC s service standards, policies and procedures.
• To evidence an understanding of and commitment to the demonstration of the NSPCC s values.
• To maintain an awareness of and comply with NSPPC data protection regulations and to ensure currency of changing GDPR regulations.
• To be responsible for personal learning and development, to support the learning and development of others and the whole organisation.
• To work in a manner that facilitates and encourages inclusion.
• To be pro-active in identifying ways to improve personal performance and team performance
• To maintain an awareness of own and others Health & Safety and comply with the NSPCC s Health & Safety policy and procedures.
• To take personal responsibility for keeping up-to-date with NSPCC work to end cruelty to children, including securing updates on project and service developments and general NSPCC news.
• A commitment to safeguard and promote the welfare of children, young people and adults at risk.
• A commitment to safeguard and promote the welfare of children and young people
Person specification
5. Ability to set, manage and report on a budget, keeping within financial limits and taking timely and appropriate action
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk.
. click apply for full job details
Job Title: Senior Fundraiser
Directorate: Engagement and Fundraising
Team/Department (if specific): Mass Participation Team, Philanthropy and Partnerships
Date Written/ Amended: 30 October 2025
Context and Background
The NSPCC's mission is to end cruelty to children. In order to carry out its charitable work, we rely on the fundraising support of people across the UK for 90% of its annual income. Within Fundraising, our aim is to provide maximum resources for the NSPCC and children by working together to create the best possible supporter experience by building long-term relationships to create a supporter experience which is different, better and more rewarding than that of supporting any other charity.
The Mass Participation Team (MPT) is an important part of the Philanthropy and Partnerships department within the Engagement and Fundraising directorate. MPT is responsible for attracting new supporters through our mass participation events to maximise fundraised income, and to optimise onward journeys to retain supporters within the NSPCC family.
The Mass Participation Team focuses on three areas of fundraising;
- Third party events sporting events organised by third party suppliers, where we recruit participants and support them in raising money in aid of the NSPCC. For example, the London Marathon, Cardiff Half Marathon, Ultra Challenge series, skydives, bespoke treks.
- Schools Fundraising a suite of fundraising products tailored to schools across all educational settings, including Number Day, the Kindness Challenge and Classmaster.
- DIY fundraising supporters who choose to organise their own fundraising event or activity. Whether they take part with family or friends, at work or at school, we support them through stewardship and fundraising materials to help them reach their fundraising goals.
The role of the Senior Fundraiser is to project manage a number of fundraising activities within DIY fundraising and Schools Fundraising areas. The role will be responsible for managing DIY fundraising activity managing acquisition and stewardship for DIY fundraisers, and playing a leading role in reviewing and streamlining user experience across mass, workplace and school audiences. The role will also take on project management of a Schools Fundraising product, managing all aspects of the product throughout its lifecycle. The Senior Fundraiser will be responsible for working as a proactive team member to ensure that the participation levels and net income from activities are maximised.
The key aspects of the role are:
- To play a key role in maximising income for the NSPCC from new and existing supporters through DIY/Schools fundraising activity.
To take a proactive role in identifying and implementing opportunities to improve efficiencies, taking a data-led approach to inform recommendations
To contribute to the development of new activities and build on existing activities to increase participation, remittance rates and income.
- Work as part of the Mass Participation Team to deliver the overall department objectives.
- Evaluate the performance of specific activities and to provide financial information as required.
- To work effectively with other departments in Engagement and Fundraising and other functions within the NSPCC to maximise income.
- Reports to Associate Head Mass Participation Fundraising
- Close working relationship with Schools Fundraising Manager
- Mass Participation Team colleagues
- Colleagues in Supporter Relationships, Schools Service and Corporate Fundraising teams to develop opportunities, supporters and fundraising initiatives.
- Colleagues within and beyond the Engagement and Fundraising directorate such as Supporter Care, Professional Learning Services, Supporter Relationships, Brand and Content, Marketing and Comms, as necessary to support activity planning and delivery.
Liaises with supporters raising funds for NSPCC
Works with a range of suppliers who support fundraising relationships and activity, such as JustGiving, Enthuse or our fulfilment house Hallmark.
Main duties and responsibilities
- To project manage and develop fundraising activities for mass audiences that meet agreed financial and participation targets.
- To maximise income by engaging, stewarding and inspiring DIY fundraisers and educational settings using mass communication channels.
- To apply data-led insight to understand audience behaviour and campaign performance, translating analysis into practical steps to improve participant experience and maximise income.
- To use creative and engaging methods of communication including written and verbal communications in pre-event, event and post event activities, that fit with wider audience journeys as part of our Supporter Centricity programme.
- To be responsible for delivering an exceptional supporter experience that surpasses supporters expectations.
- To ensure maximum effectiveness and efficiency of mass participation activities through application of best practice campaign management
- To research and develop fundraising opportunities in mass participation both by reviewing NSPCC activities and the activities of other charities.
8. To work with staff across the organisation to collaborate on agreed department objectives, including participating in cross-functional projects where required as a representative of the mass participation team
- To be the contact for agencies and other suppliers who support fundraising, ensuring appropriate agreements are in place and that goods/services are delivered as agreed.
• A commitment to safeguard and promote the welfare of children and young people
• To update databases and supporter information systems on a regular basis in line with Data Protection legislation and NSPCC policy and procedures.
• To actively participate in regular department and team meetings, contributing to strategy, discussions and decisions which will be beneficial to the Directorate and wider NSPCC activities.
• To adhere to all the NSPCC s service standards, policies and procedures.
• To evidence an understanding of and commitment to the demonstration of the NSPCC s values.
• To maintain an awareness of and comply with NSPPC data protection regulations and to ensure currency of changing GDPR regulations.
• To be responsible for personal learning and development, to support the learning and development of others and the whole organisation.
• To work in a manner that facilitates and encourages inclusion.
• To be pro-active in identifying ways to improve personal performance and team performance
• To maintain an awareness of own and others Health & Safety and comply with the NSPCC s Health & Safety policy and procedures.
• To take personal responsibility for keeping up-to-date with NSPCC work to end cruelty to children, including securing updates on project and service developments and general NSPCC news.
• A commitment to safeguard and promote the welfare of children, young people and adults at risk.
• A commitment to safeguard and promote the welfare of children and young people
Person specification
- Excellent project management skills, with an understanding of dependencies and how to prioritise tasks effectively to meet agreed objectives
- Highly developed written and verbal communication skills to deliver presentations, ideas and activity updates to a range of audiences in a clear and confident way.
- Well-developed ability to build, manage and develop relationships with stakeholders within an organisation and externally, and where necessary, successfully negotiating to achieve desired outcomes.
- Experience of success in a customer-led environment such as fundraising, sales or marketing, thus ensuring that all supporters engaging with our products receive the highest levels of customer service
5. Ability to set, manage and report on a budget, keeping within financial limits and taking timely and appropriate action
- Well-developed numeracy skills for entering, recording, interpreting, analysing and presenting financial data in clear and accurate format.
- Proven ability of demonstrating initiative and creativity to achieve desired outcomes.
- Proven ability to analyse and interpret quantitative and qualitative data, translating insight into actionable recommendations
- Ability to plan, monitor and implement projects/events/initiatives to agreed deadlines often with conflicting priorities.
- Experience managing relationships with external agencies and suppliers
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk.
. click apply for full job details
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