Sales Director - Fashion and Apparel

As the Sales Director you will lead and accelerate our UK and European growth. This is a senior leadership role with full accountability for sales performance across multiple channels, territories, and business models.

Client Details

My client is a leading global brand licensing and merchandising business, partnering with some of the world's most recognisable brands across fashion, accessories, and lifestyle categories.

We are now seeking an exceptional Sales Director to lead and accelerate our UK and European growth.

This is a senior leadership role with full accountability for sales performance across multiple channels, territories, and business models. Reporting directly to the Managing Director, the Sales Director will play a critical role in shaping our commercial strategy and strengthening my clients market position across Europe.

Description

Sales Strategy & Performance

• Develop and deliver the UK and European sales strategy to achieve and exceed revenue targets
• Own all sales revenue streams, including eCommerce
• Lead forecasting, budgeting, and sales planning across territories and channels
• Use data and insight to identify risks, opportunities, and performance gaps, taking decisive action
• Monitor market trends, customer behaviour, and competitor activity
• Set and manage pricing strategies aligned with margin and growth objectives

Leadership & Team Development

• Lead, inspire, and develop sales teams across the UK and Europe
• Recruit, coach, and performance-manage senior sales leaders and teams
• Build a proactive, accountable, high-performance sales culture
• Champion company values and act as a role model across the organisation

Stakeholder Collaboration

• Work closely with senior leaders across licensing, creative, supply chain, finance, and the US parent company
• Ensure strong alignment between sales strategy, product development, and operational delivery
• Collaborate across European territories and channels to ensure consistency and execution excellence

Customer & Market Engagement

• Build and maintain senior-level relationships with key customers and strategic accounts
• Identify and secure new major clients to expand the customer base
• Represent the business at trade shows, exhibitions, and industry events

Processes, Reporting & Governance

• Implement and continuously improve sales processes, reporting, and performance tools
• Ensure high-quality reporting and insights for the Senior Leadership Team
• Contribute actively to Senior Leadership Team meetings with clear commercial updates

Profile

A successful Sales Director should have:

• Proven experience in a Sales Director or senior sales leadership role, with responsibility for European markets
• Strong understanding of multi-territory European selling, including cultural, regulatory, and route-to-market differences
• Experience leading geographically dispersed teams across wholesale, key accounts, and eCommerce
• Background in textiles, licensed accessories, apparel, or a related consumer product sector (highly desirable)
• Highly commercial and data-driven, with strong analytical and forecasting capability
• A confident leader with the ability to inspire senior managers and teams
• Excellent stakeholder management skills and a collaborative leadership style
• Comfortable operating in a fast-paced, international, growth-focused environment

Job Offer

• Competitive salary and package

If you are ready to take the next step in your career as a Sales Director in the FMCG industry, apply today