Mid-Level Giving Manager

We're looking for a strategic Mid Level Giving Manager to join us a part-time, 22.5 hours a week on a 12 month fixed term contract. You'll drive growth from supporters giving between £1,000-£25,000 and play a key role in shaping the future of individual giving.

You'll have experience developing mid-level asks, being data led and building engagement journeys with an audience-first lens. You'll appreciate the ambition and drive to deliver growth through our wider Public Fundraising and Philanthropy teams and work closely with other colleagues to look at the lifetime value of our donors.

You'll be someone who effectively collaborates with internal and external stakeholders to inspire them about the exciting role Public Fundraising can play at National Trust. You'll love keeping an eye on donor trends, being data led and testing and learning across all of our donor asks.

Please be aware that this role involves occasional travel and overnight stays when required.

What it's like to work here

You'll be working in a newly formed team, contributing to building on the success of the current team whilst highlighting opportunities to grow and develop the programmes to ensure we reach our exciting fundraising goals.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility to discuss other options and where you are based at other times. You will be required to work at a National Trust location or related event for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing

As our Mid Level Giving Manager, you'll develop and implement new strategies to grow unrestricted income from our mid value audiences as well as manage your own portfolio of donors and prospects, delivering thoughtful, tailored engagement plans that deepen relationships and increase lifetime value.

You'll co-lead the development and delivery of mass stewardship activity including the continued rollout of our Patrons Membership. Collaborating with teams across Fundraising, Properties, Events, Research, and beyond to spot new opportunities and bring supporters closer to our work. You'll also champion insight driven fundraising including commissioning research, developing KPIs, and embedding reporting tools that help us understand performance and potential.

Who we're looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Experience in mid-level, major donor, partnership, or charitable trust fundraising and is confident working to targets across a diverse portfolio.
• Strong project management experience including success in growing income through mid-level giving asks and products using supporter insight
• An exceptional communicator with experience of building strong working relationships with key internal stakeholders to deliver supporter journeys, communications and collateral
• Knowledge of Mid-Level Giving donor cycles including monitoring CPA, ROI, KPIs and retention rates
• Experience in developing and implementing lifetime value journeys integrated with wider charity comms including knowledge of donor motivations and segmentation

Additional criteria for all other applicants:

• Knowledge of GDPR, fundraising compliance and ethical standards
• Experience of using CRM and Data systems to support data-driven decision making
• Flexible and able to attend occasional evening/weekend donor events

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places