Visitor Experience Manager

We're looking for an audience led, creatively minded Visitor Experience Manager to shape how people connect with our places across the Liverpool City Group. This is a leadership role for someone who can use insight to design meaningful experiences, work confidently across disciplines, and inspire teams to deliver high quality, impactful programmes. You're motivated by the chance to help a portfolio of properties reach more people, deepen their impact and tell stories that genuinely connect.

What it's like to work here

Reporting to the General Manager, you'll join a collaborative team based at Speke Hall while also supporting colleagues at The Beatles' Childhood Homes, The Hardmans' House, Formby and Lunt.

Each place has its own character, and a central part of your role will be increasing access - helping more people feel part of something they can genuinely benefit from. That means removing practical barriers like distance and cost, as well as emotional barriers like confidence and belonging, because nature, beauty and history belong to everyone.

It's an exciting time to join us as we focus on deepening relevance, growing our audiences and strengthening the quality of our experiences. With a portfolio that spans Tudor history, 1960s Liverpool and dynamic natural landscapes, no two days are the same. You'll be part of a team committed to making our places more welcoming, more meaningful and more accessible to the communities we serve.

What you'll be doing

At the heart of everything we do on site is conservation and visitor experience - to look after these special places for ever, for everyone. Working as part of the leadership team, you'll lead the creation of bold, audience led experiences across a diverse portfolio of properties, shaping programmes and participation opportunities that genuinely connect people with our places. Using audience insight and partner perspectives, you'll champion their needs and translate them into meaningful, memorable experiences.

You'll also lead a multidisciplinary team spanning marketing and experiences, using strong, people centred leadership to inspire high performance, build confidence, and create a culture where colleagues feel empowered to take ownership and deliver exceptional work. Your leadership will be key to aligning activity across the portfolio and ensuring our offer is coherent, ambitious and audience focused.

Working closely with colleagues across the Property Leadership Team, you'll drive the development of new interpretation, permanent experiences and year-round programming that reflect the spirit and purpose of each property. Your work will help us reach more people, deepen engagement, and strengthen both the quality of the visitor experience and the financial performance of the portfolio.

You'll collaborate with communities, partners and visitors to cocreate and evaluate programmes, ensuring our offer remains relevant, inclusive and impactful. As part of the Leadership Team, you'll also share collective responsibility for the effective running of the properties and delivery of the business plan.

Who we're looking for:

• experienced in managing visitor services or public programmes in a cultural or heritage setting
• skilled in using audience insight to shape inclusive and engaging experiences
• knowledgeable in interpretation, collections care and cultural programming
• a confident leader with strong people management and collaboration skills
• committed to accessibility, inclusion and continuous improvement

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places