Marketing Executive

We're looking for an ambitious Marketing Executive to support lead generation, content creation and digital marketing for our accommodation business. This is a hands-on role supporting the execution of marketing campaigns, managing social channels, updating OTA listings, and helping turn marketing activity into qualified enquiries and bookings. It's ideal for someone with 2-3 years' marketing experience who wants to develop their skills in performance marketing and see direct commercial impact.

Role Objectives

• Support lead generation and bookings for our accommodation offerings through digital marketing activities.
• Assist with creating and scheduling content across social channels, email campaigns, and paid advertising.
• Maintain and optimise OTA listings to drive enquiries and bookings.
• Help track marketing performance and contribute to testing and optimisation.

Key Responsibilities

Performance Marketing & Campaign Support

• Assist with planning and executing paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.
• Support lead tracking and attribution, ensuring enquiries are properly logged and handed over to sales.
• Help test different creatives, audiences, and messaging to improve cost per lead and conversion rates.

Content Creation & Social Media

• Create and schedule performance-focused content across Instagram, TikTok, LinkedIn, and email, designed to drive engagement, clicks, and enquiries.
• Maintain a content calendar aligned with occupancy targets, promotions, events, and seasonal demand.
• Design marketing assets (social posts, ads, email templates, brochures) using Canva or similar tools.
• Coordinate with photographers and videographers to produce content that showcases the spaces, lifestyle, and wellness offering.

OTA & Booking Channel Management

• Manage and optimise all OTA listings (Airbnb, (url removed), Expedia, etc.), ensuring they're up-to-date, conversion-focused, and aligned with pricing and availability.
• Update listing copy, imagery, and positioning to improve enquiry volume and booking rates.
• Support direct-booking initiatives by assisting with email capture and retargeting campaigns.

Digital Marketing & Website Support

• Support SEO and organic lead generation through basic keyword research, drafting blog content, and making website updates.
• Work with sales and operations to ensure marketing materials reflect current availability and pricing.
• Help maintain email marketing campaigns and subscriber lists.

Reporting & Administration

• Track and report on key metrics including leads, enquiries, bookings, cost per lead, and channel performance.
• Maintain marketing asset libraries and presentation decks for both B2B and B2C audiences.
• Use campaign data and insights to identify opportunities for improvement.

Requirements

• 2-3 years' experience in a marketing role, ideally with exposure to digital campaigns, social media, or performance marketing.
• Basic understanding of social media platforms, email marketing, and lead generation.
• Hands-on experience with (or willingness to quickly learn) Meta Ads Manager, Google Ads, Canva, email platforms (Mailchimp/HubSpot), and Google Analytics.
• Strong copywriting skills and an eye for visual content.
• Highly organised with good attention to detail and ability to manage multiple tasks.
• Proactive, eager to learn, and comfortable working in a fast-paced environment.
• Commercial awareness and interest in understanding how marketing drives bookings and revenue.