Key Account Manager

  • Reed Specialist Recruitment
  • Mar 15, 2026
Full time Marketing

Job Description

Account Manager / Business Development Manager - Drinks Industry

Location: Oxfordshire
Salary: 50,000- 60,000 + 20% annual bonus
Package: Company car, industry-leading training, strong progression opportunities

Applicants must have current or previous experience within the drinks industry (on-trade preferred).

Role Purpose

This role is responsible for delivering the agreed gross margin within a defined territory by winning new business, growing existing accounts, and maximising revenue opportunities. You will act as the face of the business locally-building strong customer relationships, identifying growth opportunities, and providing valuable insight from the market.

Key Responsibilities

Commercial Performance

  • Achieve all personal commercial targets, including contribution to regional/depot gross margin.
  • Deliver agreed KPIs including account retention, new business acquisition, sales revenue, margin, and category targets (e.g., wine and signature/drive brands).
  • Grow the territory by securing new trading accounts and expanding spend within existing ones through effective category selling and up-selling.

Account Management

  • Take full ownership of customer accounts from onboarding through to ongoing development.
  • Provide outstanding customer service, consistently exceeding expectations.
  • Offer impartial commercial and promotional advice to help customers grow their businesses.
  • Maintain accurate account documentation and manage the debt ledger for the territory.

Internal & External Collaboration

  • Work closely with internal departments including Telesales, Credit Control, Sales Support, Administration, and Distribution.
  • Coordinate technical installations of draught beer dispensing equipment when required.
  • Build and maintain strong working relationships with brand representatives in your area.
  • Actively promote company own-brand products to enhance customer value and drive growth.

Skills, Knowledge & Experience

Essential

  • Proven experience within the drinks industry (on-trade strongly preferred).
  • Demonstrable commercial success in sales roles with a record of achieving or exceeding targets.
  • Strong customer service and relationship-building skills.
  • Excellent communication and influencing abilities.
  • Confident user of Microsoft Excel for reporting and analysis.
  • Highly organised with strong teamwork and collaboration skills.

Desirable

  • WSET Level 2 qualification.
  • Experience selling wine into the on-trade.