Digital Marketing Lead

Coventry 40,000 Permanent

A community focused retail organisation is looking for a creative and high energy Digital Marketing Lead to join their newly formed marketing team.

This is a genuinely exciting opportunity to shape the digital presence of a well established local brand, build new ways of engaging customers and help grow the marketing function from the ground up.

This position will take the lead on social media, digital content and customer communications, bringing the brand to life through engaging storytelling and impactful campaigns.

Working closely with the Marketing Lead, you will play a key role in developing digital strategy while remaining hands on with content creation and campaign delivery. You will also mentor a Digital Marketing Coordinator as the team expands.

Key responsibilities include

Leading social media strategy and managing engaging always on content
Creating and filming digital content such as colleague interviews, community stories and campaign features
Planning and delivering integrated marketing campaigns that drive engagement, footfall and customer loyalty
Managing email communications including segmentation and personalised customer journeys
Reviewing and improving website content and user experience on a WordPress platform
Designing digital artwork and campaign assets with a strong creative eye
Using analytics and insight to optimise performance across digital channels
Collaborating with stakeholders across the business to support brand and community initiatives
Supporting the growth and development of a junior marketing team member

Proven experience in a digital marketing or content focused role within retail or consumer environments
Strong social media expertise with a passion for creating engaging content
Comfortable balancing strategy with hands on delivery in a fast paced environment
Experience with email marketing platforms such as Mailchimp and website content management systems
Creative thinker with excellent communication and organisational skills
A proactive self starter who enjoys building new processes and influencing stakeholders
Adaptable and energised by working in a growing team
Full driving licence preferred

This is an excellent opportunity for someone who wants to make a visible impact, take ownership of digital channels and help shape the future direction of marketing within a values driven organisation.

Office presence is required in Coventry Tuesday to Thursday, with working hours of 8.45am to 4.45pm.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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