SVOD Brand Marketing Manager

SVOD Brand Marketing Manager

Role: Brand Marketing Manager
Specialism(s): SVOD, TV/Theatrical, Campaign Management, Brand Marketing, Partnerships, Agency Management, Budgeting & Forecasting, Marketing Campaigns, Insights, Content, VOD
Type: Contract, Daily Rate
Location: London (4 days on-site per week)
Start: ASAP/Urgent
Daily Rate: 350 - 371 per day
Duration: 3 Months (Initial Duration)

SVOD Brand Marketing Manager

CPS Group UK are delighted to be supporting a global entertainment brand to appoint a seasoned SVOD Brand Marketing Manager to develop insight-driven marketing strategies and top-tier marketing campaigns at both brand and IP/content levels.

The individual will have day to day responsibility for UK marketing activity alongside peers, working with the research and insights teams, be the expert on the UK market- audiences & behaviours, the TV & SVOD landscape and broader entertainment landscape.
The role is an initial 3-month contract with a high prospect of further extension, based on-site (4/5 days) in London.

Role Overview

Create and execute industry leading, insight driven, innovative & effective marketing campaigns at brand and specific IP level
Manage and be responsible for campaign planning process and timelines, including internal and external briefings, implementation and post-campaign reporting & analysis
Ensures learnings and recommendations flow into future activity.
Daily management of the media agency, building a strong and trusted partnership to ensure continued innovative and effective campaigns.
Campaign budget management, tracking purchase orders, managing vendors, and supporting quarterly financial planning
Partner with the Performance, Promotions and Retention teams to ensure media plans are connected and intertwined with their activity.
Be a key point of contact with the publicity team to ensure we are aligned and maximising brand and content publicity opportunities.
Be an expert on attitudes and behaviours of key UK audiences and where and how to connect with them
Understand the competitive environment from both a platform and content perspective
Applying insights to gain competitive advantage

Required Skills & Experience

Proven Marketing Manager-level experience
Experience working within the Entertainment industry (TV, SVOD or Theatrical)
Ability to ideate and manage high profile, E2E marketing campaigns for entertainment content
Understands audiences and applies this knowledge to development and implementation
Previous agency management experience
Previous budget management experience
Strong strategic marketing capabilities and implementation skills
Meticulous organisational skills
Strong presentation and communication skills

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on (phone number removed) or email (url removed)

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