CGI Lead - Product & Packaging

Job title: CGI Lead - Product & Packaging

Freelance - September 2026

London (Hybrid)

Overview

Our client is seeking an experienced CGI Lead - Product & Packaging specialist to lead the technical and creative quality of product CGI assets across global projects for one of our hero Brands. This is a highly specialised role requiring a rare blend of creative design judgement and deep technical CGI literacy.

Unlike traditional design or CGI roles, this position sits at the intersection of brand, packaging/product accuracy, and 3D production excellence. The successful candidate will act as the final technical authority on product visualisation, ensuring assets are both visually outstanding, technically correct and brand colours accurate before approval.

Role Scope & Responsibilities

CGI Supervision & Quality Control (Primary Focus - 70%)

• Provide final technical sign-off on all product and packaging CGI assets.
• Review CGI output for realism, accuracy, scale, materials, lighting, colour and rendering quality.

• Ensure strict brand and packaging compliance, maintaining fidelity to physical products.

• Identify and resolve common CGI pitfalls related to product visualisation.
• Act as the technical escalation point for agencies and internal teams.

Hands-On CGI Contribution (Secondary Focus - 30%)

• Produce CGI assets where required, owning delivery end-to-end on assigned workstreams.

• Apply best-practice modelling, texturing, lighting, and rendering techniques.
• Support proof-of-concept work and complex problem solving where hands-on expertise is needed.

Agency & Stakeholder Collaboration

• Collate core project files (CAD, CMF etc.) for sharing and briefing with designated agency.

• Work closely with external agencies, managing smooth and accurate file delivery.

• Provide clear, actionable feedback to designers and 3D artists to resolve issues quickly.

• Partner with internal stakeholders across design, production, and brand teams.

Required Skills & Experience

Technical CGI Expertise

• Strong proficiency in Cinema 4D and/or 3ds Max.
• Solid understanding of CGI production workflows, rendering pipelines, and optimisation.

• Experience supervising or reviewing CGI rather than only producing assets.

Product & Packaging Knowledge

• Deep understanding of materials, finishes, structural details, and print considerations.

• Ability to translate physical product specifications into accurate digital representations.

• Understanding colour and ensuring digital twins match the physical samples.

Design & Brand Acumen

• Excellent visual awareness and attention to detail.
• Proven ability to maintain brand integrity across packaging and product imagery.
• Confidence knowing what to check before approving assets (lighting, perspective, colour, typography, compliance).

Communication & Leadership

• Comfortable directing and reviewing agency output without micromanaging.
• Able to balance creative judgement with technical authority.
• Collaborative, clear, and pragmatic in feedback and decision-making.