At we create Marketing that Moves: moves people to buy our products, builds a brand where top notch marketers trust us with their careers, and fuels growth to make the irresistible choice.
As our product portfolio continues to scale across acquiring, performance, and value added services, how we take these capabilities to market becomes a critical driver of growth.
We are looking for a Director of Product Marketing to lead a significant part of our product marketing organisation, covering our core product pillars: acquiring, performance, and value added services.
This is a high impact leadership role for a commercially driven operator. You will shape how our products go to market, connect the dots across capabilities, and ensure we translate deep technical expertise into clear, differentiated value for enterprise merchants.
Reporting into the Senior Director of Product Marketing and GTM, you will operate at the centre of Product, Commercial, and Marketing. You will set direction, raise execution standards, and ensure our narrative and go to market approach land with clarity and consistency across global markets.
How You'll Make an Impact:
- Product Marketing Strategy: Lead the product marketing strategy across your portfolio. Set direction from positioning and messaging through to go to market execution, shaping how our products show up in the market and support measurable commercial outcomes
- Positioning and Narrative Leadership: Define and govern a clear messaging architecture across products and pillars. Ensure value propositions are differentiated, outcome led, and grounded in enterprise customer needs and proof points
- Go to Market Leadership: Lead the strategy and execution of product led GTM motions across your portfolio. Drive innovative, multi channel campaigns that connect product value to real customer outcomes and deliver measurable impact
- Build Innovative Product Marketing Motions: Develop repeatable, high impact product marketing approaches across channels. Continuously evolve how we bring products to market by combining creativity, data, and industry insight
- Team Leadership and Development: Lead, coach, and develop a team of Product Marketeers aligned to our core pillars: acquiring, performance, and value added services. Raise the bar on strategic thinking, storytelling, and execution, and enable PMMs to operate as trusted partners and GTM leaders
- Commercial Enablement at Scale: Partner with Commercial Enablement to build and run a high impact collateral ecosystem. Translate product strategy into clear, credible narratives backed by strong proof points, enabling confident and consistent enterprise selling
- Own Ways of Working and Execution Standards: Define and improve product marketing processes to ensure clarity, consistency, and scalability. Inform operating rhythm, align priorities to company objectives, and create an environment for high performance
- Operational Excellence and Performance Management: Own how success is defined and measured. Track adoption, pipeline influence, and GTM effectiveness. Use insight to identify opportunities, optimise performance, and guide prioritisation
What We're Looking For:
- Enterprise Product Marketing Leadership: Proven experience leading product marketing across complex portfolios, shaping how products are positioned, packaged, and taken to market
- Commercially Driven Operator: Strong commercial instinct with the ability to connect product marketing to pipeline, conversion, and growth. Focused on outcomes over outputs
- Go to Market Expertise: Track record of defining and executing go to market strategies that drive launches, adoption, and expansion across regions and teams
- Positioning and Narrative Authority: Deep experience crafting messaging that turns complex capabilities into clear, differentiated, and outcome led value for senior buyers
- Experience Driving Multi Channel Campaigns: Proven ability to lead integrated product marketing initiatives across channels, combining storytelling, data, and distribution to drive impact
- Commercial Collateral Ecosystem Excellence: Experience building and scaling a collateral ecosystem designed for consistency, reuse, and commercial effectiveness
- People Leadership: Experience leading, growing, and developing high performing teams, raising standards and building strong product and commercial partnerships
- Metrics Led Decision Making: Comfortable defining success metrics and using adoption, pipeline, and win rate insight to guide prioritisation and improvement
- Strategic Operator: Able to move between long term strategy and hands on delivery, building repeatable systems rather than one off outputs
- Stakeholder Leadership: Exceptional communicator with the ability to work effectively with senior product, commercial and marketing leaders. Able to align priorities, shape direction, and drive decisions in complex environments
- Builder's Mindset: Energised by scale and ambiguity, focusing on building structure, standards, and ways of working that endure
Benefits:
Hybrid working model - three days per week in the office to support collaboration and connection.