Business Development Manager

Business Development Manager

Manchester/ Liverpool - Field Based

Premium Butchery Wholesale - HORECA

Up to 50,000 OTE

I currently have an exciting opportunity to join a premium butcher wholesaler supplying high-quality meats to some of the North West's leading HORECA venues.

Due to continued growth, they are seeking a highly capable Business Development Manager to strengthen their presence across Manchester and Liverpool.

This is a field-based, high-energy sales role focused on winning and developing new business within the HORECA sector. You will be selling premium meat products into restaurants, hotels, gastro pubs, catering groups, and hospitality operators.

You will be responsible for building long-term relationships with chefs, head chefs, procurement teams, and business owners, positioning yourself as a trusted partner rather than just a supplier.

• Drive new business growth across Manchester & Liverpool's HORECA market
• Build strong, lasting relationships with chefs, hospitality buyers, and venue owners
• Manage the full sales cycle from prospecting through to closing deals
• Grow existing accounts through upselling and product development opportunities
• Conduct face-to-face meetings, tastings, and site visits
• Maintain strong knowledge of competitor activity and market trends
• Work closely with internal teams to ensure excellent service delivery
• Consistently achieve and exceed sales targets

We are looking for someone with genuine credibility in the foodservice sector. You will either come from a foodservice sales background or have a career within hospitality (e.g. chef or similar) and understand how professional kitchens operate.

• Excellent knowledge of the foodservice industry is essential
• Proven experience in B2B sales within foodservice OR a strong hospitality background
• Strong network or ability to quickly build relationships within HORECA is highly desirable
• Confident communicator with strong negotiation skills
• Highly self-motivated and target-driven
• Comfortable working independently in a field-based role
• Full UK driving licence required
• Passion for premium food and high-quality ingredients

• Competitive package up to 50,000 (OTE)
• Opportunity to represent a respected premium food brand
• Strong career progression as the business expands
• Supportive, fast-moving, food-led culture
• Product tastings and staff discounts

Interested? Apply now with an up to date CV to be considered for this exciting Business Development Manager opportunity.

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WR is acting as an Employment Agency in relation to this vacancy.